Using Tealeaf and Digital Analytics Part 1 - Segmentation
As a Tealeaf consultant one of the more common questions I have had is "How do I leverage my digital analytics with Tealeaf?". For me to really understand how to answer that question we first need to understand the strengths of each tool. Luckily, before I began consulting at Tealeaf, I spent 7 years working with digital analytics. And, what really attracted me to Tealeaf is what digital analytics was missing-- being able to deep-dive into the data to really understand WHY something was happening. But, to get into all the strengths of each tool... [More]
Tags: experience segmentation digital analytics tealeaf customer roi |
So what exactly is IBM's new UBX product and how can it help me?
The latest innovation in IBM's Marketing Cloud is called UBX (Universal Behaviour Exchange) and it's available to customers and business partners right now. So what exactly is UBX and how can it help me? The marketing speak says "UBX makes it easier for marketers to design and deliver remarkable customer experiences". Coming from a techie background this description was far to fluffy for my liking to me so let me give you my take on it. I like to think of UBX as a pipe that can share customer data between different end points. It does NOT store... [More]
Tags: silverpop ubx marketing analytics ibm digital cloud |
Website Personalization - A/B Testing Recommendations Strategy in Digital Analytics and WebSphere Commerce
Website and marketing personalization are valuable parts of the marketing strategies used by many of IBMs customers, and certainly most retailers. Up to 20% of website sales can funnel through recommendations, so it's important to get personalization right - or as finely tuned as possible. Both IBM Digital Recommendations and Websphere Commerce offer A/B testing tools to help you make the most of the opportunities you have to communicate with your customers. They are easy to use and often require no involvement by IT - which means you will have... [More]
Tags: analytics digital recommendations websphere commerce |
Using Tealeaf and Digital Analytics Part 2 – Big Data Segmentation
As I posted on part 1 of the series, what really attracted me to Tealeaf was the data. A lot people see tealeaf purely as a session replay tool, and that can't be farther from the truth. In order to create the replay, Tealeaf stores the user's request/response data (all data passed to and from the web servers), as well as ALL interactions on the page (like clicks, data entry, etc. -- often referred to as the UI data). A part of our clients also track API calls (both internal/external) and some push in data from other sources (like customer... [More]
Tags: integration bigdata analytics tealeaf digital |
Webinar Series: Fundamentals of Digital Analytics: Getting Started
O ur webinar series titled "The Fundamentals of Digital Analytics" kicked off a few weeks ago and is the perfect start if you or your digital team needs insights on creating your own digital analytics organization and using the IBM Digital Analytics product. We kicked off the series with Part One: Getting Started. This is a great presentation on understanding how to review your business needs, choose key performance indicators (KPIs) that can fit your business and and how you can collect the data you need to feed into these KPIs. Here's a list... [More]
Tags: kpi coremetrics digital analytics fundamentals indictators metrics performance key |
IBM Customer Engagement Forum – Australia
The keynote presenter at IBM Australia's first Customer Engagement Forum was none other than Deepak Advani, WorldWide General Manager of IBM Commerce. Having only seen Deepak present through recorded sessions, many of the IBMers in attendance were eagerly anticipating the opening presentation of such an inspirational speaker. In typical style, Deepak took to the stage wearing his jeans which has become his signature look and in no time at all the hashtag #DeepJeans was trending through the audience. This change in style is just one small... [More]
Tags: reports ubx analytics australia ibmda facebook da digital |
Welcome!
W elcome to the new IBM Digital Analytics Blog! You might be asking (one of the many questions we hope this blog produces) "Why should I read this?" We'd smartly (no IBM pun intended) answer your question with this question: "What do you know about IBM Digital Analytics?" The truth is, we believe that not many people know anything about IBM Digital Analytics and our blog's mission is to show you the tremendous product that it is, and how it can help you get smarter (IBM pun intended) about your website, apps... [More]
Tags: analytics digital website one experience ibm |
Ghostery TrackerMap Integration with Digital Analytics
Recently, IBM held a webinar reviewing IBM's partnership with Ghostery, a product that helps clients gain control of tags on their website and apps. Issues can arise around security, latency, mixed content warnings, and compliance from unwanted tags, Ghostery can help with this. Ghostery provides a tool that allows for a more transparent approach to website tagging; they state that 80% of digital vendors on a brand's site are placed there indirectly, and up to 20% of tags used may have no use for the organization (used for old project, testing,... [More]
Tags: trackermap analytics da tagging digital ghostery |
Driving Organizational Action: Part 1 – Basic SEO Reporting
Perhaps most loaded question everyone has when scouring through digital analytics data is: " Where do I begin?!?!?" You'll excuse my extra question marks and exclamation points, but this is important . There are so many neat reports, sweet graphs and insightful applications at your disposal. But, as an analyst, you are asked to improve your company's position on the web quickly. For those analysts in that position, I recommend starting with improving SEO. About SEO I don't want to presume that everyone is super savvy about every little thing to... [More]
Tags: digital analytical analytics seo culture |
Discover How Customer Journey Data Can Shape Your Digital Marketing Strategy!
What is a Customer Journey? "Think of the customer journey as a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand - and beyond."* An average household in the UK owns 7.4 different internet devices**. People no longer interact with brands and businesses by coming directly to the website only, often an interaction is a mix of different channels & devices. Customers get frustrated if certain functions or features are missing when they switch from one device to another (e.g. desktop to mobile... [More]
Tags: digital marketing |
IBM Digital Analytics Resources: searchable documentation & training videos
If you would like to reach the updated IBMDA Resources page directly, bookmark ibm.biz/ibmdaresources IBM DA team recommends the following: CONTENT: Introduction Tagging Guide Categorization Marketing Link Tracking Testing Tools First Party Data Collection Privacy Considerations Category Definition File Data Integrity Process File Multi-Currency Support Additional Tag Attributes for IBM Digital Analytics Explore Video player tracking Additional Product Attributes for IBM Digital Recommendations Real-Time Media Tagging IBM Digital Analytics... [More]
Tags: analytics fuelyourinsights digital actionable bookmarks documentation ibmda resources metrics |
Fueling your Insights into the natural resource of our generation - the Big Data
Why IBM Digital Analytics (IBM DA)? When leading a discussion on finding patterns in chaos, Mike Wing, an IBM-er, said in his video, IBM: Seeing In Visible Patterns , that "in a world full of data, it's not about finding a needle in the haystack--it's about understanding the haystack." Recently, I started following the IBM Wild Ducks Podcast and I listened to how digital analytics is capable of "finding simplicity in the complicated- creating order out of the unpredictable . " I could not agree more. As a Digital Analytics Consultant at IBM, I... [More]
Tags: fuelyourinsights bigdata analytics ibmda ibm |
Hidden Gems - The Forms Report
This is the first in a mini series of posts that I'll do on a few of those often neglected reports in IBM Digital Analytics that can really turn up some great insight for your business. On several recent occasions I've had the feedback from DA customers that they feel like they don't get all the potential value out of the system. If you fall into this category I hope that the next few blog posts will help turn that around for you. The Forms report is a cunning little fellow that automatically tracks every form on your website by reading the... [More]
Tags: forms report analytics digital |
Hidden Gems – Dude, where's my campaign?
Congratulations, your new campaign has gone live after months of planning. All that hard work you put into your digital marketing strategy is finally about to pay off and you eagerly anticipate some amazing results along with the accolades and beefy pay raise from your boss. The next morning you log into Digital Analytics and go straight to the marketing programs report. But wait, what's this? No data, how can there be no data?? Before you hit the PANIC button take a moment to check out this week's hidden gem, the Invalid Marketing Programs... [More]
Tags: analytics mmc marketing tracking digital campaign |
Hidden Gems – Right Here, Right Now
Inspiration for this week's Hidden Gem comes from a crackin' noughties hit by Fatboy Slim, Right Here, Right Now. We're talking about real time data and how to get it into your dashboards to create insightful reports. There are a number of dashboards that Digital Analytics provides out of the box, but I haven't come across a customer yet that didn't want to customize these for their own business. And rightly so, if you're not getting your hands dirty slicing and dicing data you're going to get left behind by the competition. I'm going to... [More]
Tags: ibm real time analytics digital |
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