Using Tealeaf and Digital Analytics Part 1 - Segmentation
As a Tealeaf consultant one of the more common questions I have had is "How do I leverage my digital analytics with Tealeaf?". For me to really understand how to answer that question we first need to understand the strengths of each tool. Luckily, before I began consulting at Tealeaf, I spent 7 years working with digital analytics. And, what really attracted me to Tealeaf is what digital analytics was missing-- being able to deep-dive into the data to really understand WHY something was happening. But, to get into all the strengths of each tool... [More]
Tags: experience segmentation digital analytics tealeaf customer roi |
Are you getting ROI on your Social Media activity?
The inspiration for this post came through a moment of serendipity while enjoying a drink around my neighbour's pool. I was introduced to a family friend who we quickly worked out happened to also be an IBM Digital Analytics customer. It's always fascinating to hear what customers have to say and in this case I posed the question, "What business challenges are you struggling to answer?" To give you some context, this person was heading up Social Media for a business in the retail sector. The challenge faced was how to show ROI from all the... [More]
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Transform the ordinary into the EXTRAordinary at Amplify 2016
May marks the month for Amplify 2016 in beautiful Tampa Bay! Donata and I will be packing our bags and flying in from across the pond to attend as many sessions as possible and of course bring you all a sneak-peak of what the future of Digital Analytics has to hold in terms of customer journey data and pathing! While Donata has already detailed the importance of customer journey data and how it is pivotal in shaping your digital marketing strategy (click hear to read the fantastic blog: http://ibm.co/26Mc3TS ), I wanted to share with you all... [More]
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Discover How Customer Journey Data Can Shape Your Digital Marketing Strategy!
What is a Customer Journey? "Think of the customer journey as a roadmap detailing how a customer becomes aware of your brand, their interactions with your brand - and beyond."* An average household in the UK owns 7.4 different internet devices**. People no longer interact with brands and businesses by coming directly to the website only, often an interaction is a mix of different channels & devices. Customers get frustrated if certain functions or features are missing when they switch from one device to another (e.g. desktop to mobile... [More]
Tags: digital marketing |
Driving Organizational Action: Part 2 – Getting Comfortable with Segmentation
The first thing I always tell a client looking for insight on their web traffic is to focus on your business goals. This is especially hard to do when analytics applications spit tons of data out, in a variety of reports with names that sound very important. Let me be blunt about this: the truth is that data will not matter unless it can help you move the needle for your business. In digital analytics this means metrics AND traffic need to be aligned with business goals in order to drive organizational action. To get there, you need to start... [More]
Tags: conversion business segmentation analytics goals digital |
By just adding 10% to your Digital Analytics budget for product expert consulting services you can take your analytics use to the next level
Today's blog comes from Paul Nangle, a Senior Solutions Professional for IBM Digital Analytics. He's been kind enough to let us post his blog on his behalf as we think it's a very important part of your digital analytics platform - the utilizing digital analytics expertise from the vendor you buy your service from or a supplemental industry consultant. Well that's enough from me, read the blog below and please let us know your thoughts in the comments section! Buying a Digital Analytics tool is only part of the solution.... [More]
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IBM Digital Analytics Resources: searchable documentation & training videos
If you would like to reach the updated IBMDA Resources page directly, bookmark ibm.biz/ibmdaresources IBM DA team recommends the following: CONTENT: Introduction Tagging Guide Categorization Marketing Link Tracking Testing Tools First Party Data Collection Privacy Considerations Category Definition File Data Integrity Process File Multi-Currency Support Additional Tag Attributes for IBM Digital Analytics Explore Video player tracking Additional Product Attributes for IBM Digital Recommendations Real-Time Media Tagging IBM Digital Analytics... [More]
Tags: analytics fuelyourinsights digital actionable bookmarks documentation ibmda resources metrics |
Hidden Gems – Money’s Too Tight To Mention
Inspiration for this week's Hidden Gem hit me while listening to Simply Red's hit from the 1980's, Money's too tight to mention. It's the start of a new financial year for many and that means budgets are getting locked down so the last thing you want is to be whacked in the face with a whopping overage bill for your analytics software. This week I'll show you how to keep an eye on your server calls and avoid any nasty overage bills arriving in the post. First let's have a quick recap on what server calls are all about. IBM Digital Analytics is... [More]
Tags: overage server digital mmsc calls ibm analytics |
Hidden Gems – Right Here, Right Now
Inspiration for this week's Hidden Gem comes from a crackin' noughties hit by Fatboy Slim, Right Here, Right Now. We're talking about real time data and how to get it into your dashboards to create insightful reports. There are a number of dashboards that Digital Analytics provides out of the box, but I haven't come across a customer yet that didn't want to customize these for their own business. And rightly so, if you're not getting your hands dirty slicing and dicing data you're going to get left behind by the competition. I'm going to... [More]
Tags: real ibm time analytics digital |
Hidden Gems – Dude, where's my campaign?
Congratulations, your new campaign has gone live after months of planning. All that hard work you put into your digital marketing strategy is finally about to pay off and you eagerly anticipate some amazing results along with the accolades and beefy pay raise from your boss. The next morning you log into Digital Analytics and go straight to the marketing programs report. But wait, what's this? No data, how can there be no data?? Before you hit the PANIC button take a moment to check out this week's hidden gem, the Invalid Marketing Programs... [More]
Tags: mmc analytics marketing tracking digital campaign |
Top 5 Digital Analytics Resolutions
It's that time of year, folks. The time where we take an inventory of our year and see what we've done, what we're proud of, what we're not and what we promise to get better about. Don't worry though, this post isn't going to make you, or me feel any worse about the holiday cheer we all enjoyed, but I hope they are five easy things for the novice or intermediate digital analyst to implement in their 2016 digital analytics reporting. To boot, I'm going to use some of the blogs we've done this year. Here goes! 1) Standard SEO Reporting: If you... [More]
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Hidden Gems - Red Alert, Red Alert!
Let me kick off this week's Hidden Gems with a little number from Basement Jaxx… Red alert! Red alert! It's a catastrophe But don't worry.....Don't panic That's right, we're talking about Alerts this week, where to find them, what to set and who to send them to. Alerts are an oft-neglected feature in IBM Digital Analytics which can help to save your bacon when things go wrong on your website. The inspiration for this blog came from a couple of customers that I've been working with who accidentally knocked off some of their tags during a... [More]
Tags: digital da ibmda reports analytics |
Hidden Gems – Smash Your Targets!
Welcome to the second in the series of Hidden Gems where we delve into some of those often neglected aspects of IBM Digital Analytics. This week I'll be giving you a rundown of how to use Forecast Metrics to visualise how your KPIs are performing against your targets. Now some of you will already have established targets for your KPIs but if you don't now is the time to jump across to one of my favourite analytics gurus, Avinash Kaushik, and have a read of this blog where he discusses identifying targets on step 4. Ok, got those targets ready... [More]
Tags: ibmda da digital reports analytics |
Hidden Gems - The Forms Report
This is the first in a mini series of posts that I'll do on a few of those often neglected reports in IBM Digital Analytics that can really turn up some great insight for your business. On several recent occasions I've had the feedback from DA customers that they feel like they don't get all the potential value out of the system. If you fall into this category I hope that the next few blog posts will help turn that around for you. The Forms report is a cunning little fellow that automatically tracks every form on your website by reading the... [More]
Tags: forms report analytics digital |
So what exactly is IBM's new UBX product and how can it help me?
The latest innovation in IBM's Marketing Cloud is called UBX (Universal Behaviour Exchange) and it's available to customers and business partners right now. So what exactly is UBX and how can it help me? The marketing speak says "UBX makes it easier for marketers to design and deliver remarkable customer experiences". Coming from a techie background this description was far to fluffy for my liking to me so let me give you my take on it. I like to think of UBX as a pipe that can share customer data between different end points. It does NOT store... [More]
Tags: silverpop ubx marketing analytics ibm cloud digital |
It’s not the tool it’s the user
I talk to our customers constantly and hear the same challenges brought up again and again. "We know the tool is powerful. But we don't know how to leverage that power." "We want to do more, but we don't know how." These are legitimate issues and challenges, but sometimes it's worse, and less legitimate. This happens when a user blames the tool. "The tool is not doing what I want." "I could do this with my old tool, why can't I do this with my new tool?" When I hear this critique I must tread lightly, but it reminds me of a guy I used to play... [More]
Tags: ibm digitalanalytics ibmda |
IBM Customer Engagement Forum – Australia
The keynote presenter at IBM Australia's first Customer Engagement Forum was none other than Deepak Advani, WorldWide General Manager of IBM Commerce. Having only seen Deepak present through recorded sessions, many of the IBMers in attendance were eagerly anticipating the opening presentation of such an inspirational speaker. In typical style, Deepak took to the stage wearing his jeans which has become his signature look and in no time at all the hashtag #DeepJeans was trending through the audience. This change in style is just one small... [More]
Tags: reports ubx analytics australia ibmda facebook da digital |
Webinar: An Introduction to Digital Analytics Explore October 28th
If IBM Digital Analytics out-of-the-box reporting can get you a quick and robust view of how your website or applications are doing, then IBM Digital Analytics Explore can give you the deep dive capability into uncovering specific user behavior. Our webinar next week is directly focused on what Explore can do for you. One of our esteemed Digital Analytics Consultants, Tara Zandy, will guide you through Explore and show you the following: What Explore is and is not When to use Explore vs. when to use Digital Analytics How to create dashboards... [More]
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Webinar: IBM Tealeaf Customer Experience Demo September 24th
IBM Tealeaf is the premier user experience software in the market, yet not many people have had a chance to see how it works, until now. Join a live product demonstration next Thursday, September 24th and learn how you can use it to identify core issues in both your web and mobile environments that could be preventing customers from completing your intended target actions. This will be very beneficial to anyone with interest in digital analytics and how they can better design a positive user experience. You'll get to see IBM Tealeaf's enhanced... [More]
Tags: digital user tealeaf analytics experience |
New! IBM Commerce Twitter and Linkedin channels
Follow us on Twitter @IBMCommerceSupt Become a member of the IBM Commerce Support Group on Linkedin IBM Commerce Support and Services is providing news and updates for all Commerce products in one place. Join us on Twitter @IBMCommerceSupt and Linkedin to find: Technical support information Best practices to help you succeed with your IBM Commerce products New Feature Announcements Solution Information Event Readiness IBM Commerce social support is an additional avenue to engage with IBM. Mobile access, using convenient apps, allows you to... [More]
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Ghostery TrackerMap Integration with Digital Analytics
Recently, IBM held a webinar reviewing IBM's partnership with Ghostery, a product that helps clients gain control of tags on their website and apps. Issues can arise around security, latency, mixed content warnings, and compliance from unwanted tags, Ghostery can help with this. Ghostery provides a tool that allows for a more transparent approach to website tagging; they state that 80% of digital vendors on a brand's site are placed there indirectly, and up to 20% of tags used may have no use for the organization (used for old project, testing,... [More]
Tags: trackermap analytics da tagging digital ghostery |
Fueling your Insights into the natural resource of our generation - the Big Data
Why IBM Digital Analytics (IBM DA)? When leading a discussion on finding patterns in chaos, Mike Wing, an IBM-er, said in his video, IBM: Seeing In Visible Patterns , that "in a world full of data, it's not about finding a needle in the haystack--it's about understanding the haystack." Recently, I started following the IBM Wild Ducks Podcast and I listened to how digital analytics is capable of "finding simplicity in the complicated- creating order out of the unpredictable . " I could not agree more. As a Digital Analytics Consultant at IBM, I... [More]
Tags: fuelyourinsights bigdata analytics ibmda ibm |
Driving Organizational Action: Part 1 – Basic SEO Reporting
Perhaps most loaded question everyone has when scouring through digital analytics data is: " Where do I begin?!?!?" You'll excuse my extra question marks and exclamation points, but this is important . There are so many neat reports, sweet graphs and insightful applications at your disposal. But, as an analyst, you are asked to improve your company's position on the web quickly. For those analysts in that position, I recommend starting with improving SEO. About SEO I don't want to presume that everyone is super savvy about every little thing to... [More]
Tags: digital analytical seo analytics culture |
Using Tealeaf and Digital Analytics Part 2 – Big Data Segmentation
As I posted on part 1 of the series, what really attracted me to Tealeaf was the data. A lot people see tealeaf purely as a session replay tool, and that can't be farther from the truth. In order to create the replay, Tealeaf stores the user's request/response data (all data passed to and from the web servers), as well as ALL interactions on the page (like clicks, data entry, etc. -- often referred to as the UI data). A part of our clients also track API calls (both internal/external) and some push in data from other sources (like customer... [More]
Tags: integration bigdata analytics tealeaf digital |
Tracking Click Performance
Understanding click behavior is a key component for website optimization as well as a large benefit of Digital Analytics tagging. Understanding the key components in order to measure click behavior will help you gauge overall performance. Many clients using Recommendations desire more than just sales and conversion numbers, they also want to know click-through rate for each zone. Collecting click behavior is quite simple, but it's most beneficial to add this tracking up front. You do this through Site Promotions and Impressions tagging. Site... [More]
Tags: recommendations clicks digital tracking analytics |
Webinar Series: Getting Started - An Introduction to Tagging
A few blog posts ago, we mentioned "An Introduction to Tagging", part of our Getting Started webinar series. For those who didn't have the chance to sign up and watch that presentation live, we have the link for you to watch and listen to it. This presentation was given by Matthew Erstad, a Support Engineer in IBM DA, who is in the trenches daily with this stuff. Here's what you'll gain from watching this presentation: What is a tag? It's a cute word people throw around but in the digital analytics universe it means something specific What does... [More]
Tags: tagging analytics digital ibm |
Website Personalization - A/B Testing Recommendations Strategy in Digital Analytics and WebSphere Commerce
Website and marketing personalization are valuable parts of the marketing strategies used by many of IBMs customers, and certainly most retailers. Up to 20% of website sales can funnel through recommendations, so it's important to get personalization right - or as finely tuned as possible. Both IBM Digital Recommendations and Websphere Commerce offer A/B testing tools to help you make the most of the opportunities you have to communicate with your customers. They are easy to use and often require no involvement by IT - which means you will have... [More]
Tags: analytics digital recommendations websphere commerce |
Product Recommendations Using Websphere Commerce
If you've been following our blog recently, my colleague, Scarlett, posted two terrific posts about IBM Recommendations using the REST API service or standard IBM Digital Analytics Image Requests. If you haven't read them yet and are a retailer, content provider, or have the creative juices flowing and have a knockout way of using IBM Recommendations in your less than traditional web entity, I suggest you read the two posts below: Thinking Outside the Site - Digital Recommendations Using a REST API Thinking Outside the Site Part 2 - Image Based... [More]
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Thinking Outside the Site Part 2 - Image based recommendations
Last week I posted about using a REST API to use Recommendations off site. Did you try it? Now I want to tell you about calling recommendations using an image based HTML request. Image based requests use the dynamic delivery method to provide a recommendations list in a different output format: as HTML images that include attribute values such as price and product name. Each image in the list also provides a link to the product page on your website for that recommended item. The primary use for image recommendations is within email campaigns.... [More]
Tags: email marketing analytics digital display recommendations advertising |
Thinking Outside the Site – Digital Recommendations using a REST API
Digital Recommendations is a powerful tool that helps your site increase revenue and conversion by utilizing existing Digital Analytics data along with cookie information to create relevant and personalized product and/or content recommendations for your customers. Many clients see 9%-20% of their total sales contribution from Recommendations and rely heavily of this tool to provide a personalized experience for their customers. The majority of our clients use a JavaScript implementation on site, but did you know you can also use a REST API to... [More]
Tags: api recommendations personalization mobile data analytics |
Next Entry in the IBM Digital Analytics Webinar Series Coming Next Week
The IBM Digital Analytics "Getting Started" webinar series has taken off since we started it last month and we're introducing a brand new webinar that will start up next week: "Getting Started: An Introduction to Tagging - A Business User's Approach" As you can infer from the title, this webinar is geared to discuss digital analytics tagging and keeping your business goals in mind. Understanding what your business goals are is the most crucial element when determining your needs from your digital... [More]
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Webinar Series: Fundamentals of Digital Analytics: Getting Started
O ur webinar series titled "The Fundamentals of Digital Analytics" kicked off a few weeks ago and is the perfect start if you or your digital team needs insights on creating your own digital analytics organization and using the IBM Digital Analytics product. We kicked off the series with Part One: Getting Started. This is a great presentation on understanding how to review your business needs, choose key performance indicators (KPIs) that can fit your business and and how you can collect the data you need to feed into these KPIs. Here's a list... [More]
Tags: kpi coremetrics analytics digital fundamentals indictators metrics performance key |
Welcome!
W elcome to the new IBM Digital Analytics Blog! You might be asking (one of the many questions we hope this blog produces) "Why should I read this?" We'd smartly (no IBM pun intended) answer your question with this question: "What do you know about IBM Digital Analytics?" The truth is, we believe that not many people know anything about IBM Digital Analytics and our blog's mission is to show you the tremendous product that it is, and how it can help you get smarter (IBM pun intended) about your website, apps... [More]
Tags: analytics digital one website experience ibm |
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