I was meeting with the Deputy CEO of a major Russia bank and we were discussing the modernization of his IT department. Yes, this is a conversation with a CEO who runs a big part of the bank's business plus has responsibility for IT. We were briefly discussing the benefits of point to point (P2P), versus enterprise application integration (EAI) versus business process integration (BPI) using services. The issue centered on the maturity of his organization both business and IT to jump from P2P to BPI. As we discussed the issue he provided an example of a competitor who invested $400M in IT modernization where they did all the right things. The net result was less than a 2% increase in market share. he correctly cited this endeavor as a business failure because they have not recouped the $400M investment and at the end of the day its about making business more effective using IT. Now do not get me wrong he was in favor of moving to BPI but the real question he asked is will he get the same value or some incremental more value than with EAI? Should he start with EAI as he has lots of hurdles just to get this in place. We recommended EAI and I think thats the right choice. But the point is that business value must be paramount in our thinking. There should be no business versus IT just business. when we discuss issues its about business where we will have technical concerns and where some people in the room have IT hats but the conversation is on how we improve the business, make it work, fix whats broken, etc.