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Comments (2)

1 KurtPeckman commented Trackback

Do tell! What insights emerged from data mining? Was there a collective or agreed upon recommendation or action you would make as the CEO of Divvy?

2 Doug Stauber commented Permalink

Great question, Kurt. Biggest insight: The majority of Divvy users with an annual membership use their Divvy bike for commuting and most commutes are less than 16 minutes long. The class came up with multiple ways to drive additional annual subscriptions by better serving this commuting demographic though targeted advertisements, new station locations, and extra features for commuters.

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