There's been an onslaught in startups to say the least, technology and otherwise.
It seems as if everyone has a side hustle these days. In their day, Elizabeth Taylor was an actress, Jimmy Stewart, an actor. Today, celebrities are actors, musicians, spokespersons, and if they're funny (or sometimes if they're not) comedians.
I saw recently an ad with a very popular and "cool" musician speaking about his adolescent days, complete with pics of his extreme acne. This product endorsement, obviously not his main gig, would be considered his "side hustle". And this is the way most successful people work today. There's no longer a work / life balance, but a melding of the two.
Startups, in most cases begin as side hustles, usually developed from hobbies or interests. If you've always loved photography, you may decide to open your own photography studio, or from your years of taking photos, maybe you've discovered a much better way to display your photos - possibly an app is born? The ideas are limitless and we've certainly learned throughout the years that there's an audience for everything. The Pet Rock ... anyone?
There are more venture capitalists now than ever, and hungry for the next big thing. The next Apple, Google, or Pet Rock, version II - and entrepreneurs are not disappointing. The technology ecosystem is booming with startups that look to design the basic app, to world-changing products and services. The entrepreneurial industry was once referred to as the small business industry. We now refer to these businesses that crop up daily as startups. Because "small business" they are not.
The Chicago IBM Innovation Center works with startups everyday, and we're proud to play our role in working with companies who are looking to transform the world with new tools that allow in most cases, a less complicated, safer, more sustainable, cost-efficient way to perform the everyday task.
Two technology startup companies that the Chicago IBM Innovation Center has worked with recently are:
WeDeliver ( @WeDeliver ), an on-demand, same-day, delivery company that recognizes the importance of customer satisfaction. Imagine ordering online, anything offered in your city and getting it the same day, and ColorJar ( @ColorJar ), a branding and web-creation company that imparts intelligence on your business objectives, brand characteristics, and user goals "before" they build your turnkey website, complete with mobile apps, e-commerce capabilities and more.
So, what would be "your" side hustle?