for the past 3 years every sunday night i've tried to write down a few thoughts that get posted on the developerWorks blog on monday. it's highly unlikely that this blog is read with consistency by anyone - including my immediate family! last month i changed assignments from leading the isv and developer relations team at ibm to worldwide vice president marketing, ibm software group. my close friend jim corgel is taking the lead with the idr team and will absolutely propel it to new heights. the mission of recruiting and building the strongest ecosystem in the industry is critical for ibm, the companies we work with and most importantly, for our customers in order to deliver the solutions that make a difference in their business.
transitioning to this new job is incredibly exciting. we are in the midst of transforming our marketing activities to focus less and less on technology for technology's sake and more on the broader business value we deliver to clients (with our partners!). the ibm program framework is based on messaging around key themes and audiences across all customer segments. we are not moving away from the strengths of individual products in our portfolio, but rather focusing on the value of integration and impact these products bring when optimized together. business flexibility (soa), governance and risk management, optimizing i.t. are examples of real business issues that ibm is well-positioned to address.
in digging into this new role, i think i will take a sabbatical from my sunday night blog for a while. one thing i want everyone to realize though is how privileged i have been to work with the idr team and how fortunate i am to join this new world of marketing. i love to say over and over that it's all about the value that is delivered. no one has done that better than those i have worked closely with these past few years.[Read More]
General Manager, IBM ISV & Developer Relations
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