The success of Google's new Chromebook (Pixel) and Glass
bernie_michalik 1100004GGT Visits (524)
It may seem odd to talk about the success of these two devices. Many of the reviews that I (and likely, you) have read have said that the Pixel is a great device, but too expensive and to be avoided. And Google Glass is not even shipped yet. Given that, how can I talk about their success?
I think their success can be measured in another way. Regardless of the success of these or other offerings, Google is successfully positioning itself as a leader with regards to emerging technology. This is important for IT companies. If you are perceived as failing, then regardless of how good your technology is, it will always be framed in terms of your failing to lead. (see RIM/Blackberry or Microsoft). Likewise, if you are someone like Apple, a perceived leader, then whatever you do is measured in those terms. Given that, Google succeeds on the whole even if individual products do not. Furthermore, Google was gaining a reputation for missing the mark (Wave, Google+). Products like these can help change that perception.
The Verve has two good reviews of these products here (Chromebook Pixel review) and here (I used Google Glass: the future, but with monthly updates). If you want to know more about these products, I recommend those articles.
Finally, since this is IT related, I should state these are my opinions only and do not and do not necessarily represent the positions, strategies or opinions of my employer (IBM).