1. Activity Streams drives Systems Integration across People and Internet of things
2. Expertise on demand re-defines how work gets done
3. Every Employee becomes a brand advocate
4. Social serious gaming dominates user engagement
5. Your customer will manage your reputation
6. Workers determine performance and incentives
There are several interesting ways by which you can integrate social tools into your business process, and yes transform them.
The social tools itself introduce "social processes" such as
- jam using ideation tools,
- prioritize and learn using serious games and knowledge exchanges,
- share through blogs, activities, and traditional communication/collaboration tools
- discover using personalized analytics driven context
- co-create using semantic wiki, online editors, ...
- amplify with voting/recommendations/scoring
and the like..
Then you have business processes that gets transformed:
- functional areas such as sales, marketing, support/customer care, finance, accounting, HR, supply chain, etc
- industry specific Line of Business areas such as healthcare coordination, or citizen campaigns, or mobile banking
What is it gonna take to provide your client/employees/partners to bring your brand to every experience, unlock creativity everywhere, eliminate guesswork and deploy however you want?
1. use social tools from where you spend most of your time online --- @ work or @ personal
- email clients like Notes, Exchange, etc.
- intranet/extranet/internet portals / web sites
- functional (CRM, ERP, SCM, HR, etc) or Line of Business Applications -- ie your systems of record
- mobile device
you integrate the social tools/capabilities into these environments
2. make the social platform your primary system of engagement/interaction:
- surface relevant activities/tasks within that social platform based on context/next action
- integrate the systems of record into this social platform
3. bring together the systems of engagement and record:
- data in motion: make activity stream the common backplane
- data at rest: apply traditional database joins
Does becoming a social business mean transformed business processes? better business outcomes? well
- According to the recent Mckinsey study an average knowledge worker spends around 28 hours weekly using collaboration tools. Extending these with social tools can increase productivity upto 25%.
- Erasing white spaces (see Gartner Social BPM) is a major enabler --- transforming culture and leadership in organizational silos where no one is responsible, have management blind spots, and accountability gaps
- Transformation impact spans
- Nurturing a smarter workforce with
- Workforce optimization (ex. Sales, Marketing, Operations, Distribution, Business support)
- Products and Services Innovation
- Delighting customers with customer care and insights capabilities
So why should you go to IBM to help your organization transform to become a Social Business?
- IBM Global Business Services with deep industry expertise is ranked # 1 by IDC for providing consulting services. Key Social Business consulting services span Envision, Enable, Adopt, and Optimize services that allows organization to reach, engage, discover and act
- IBM is the Software market leader in Social Network, Enterprise Content Management, Analytics, Portals, Business Intelligence, Security, and Cloud based collaboration --- says Gartner, Forrester, IDC, etc.
- IBM's expert integrated systems with with web experience and smarter workforce patterns on PureSystems is a game changer
- IBM Research center for Social Business is driving new waves of innovation http://research.ibm.com/social
- IBM is a Social Business #IBMSocialBiz #IBMsocbiz
Check out this cool demo of deploying Web Experience suites on IBM PureSystems:
Great video on social selling in action with SugarCRM and IBM Connections -- rfp response scenario... check it out: http://www.youtube.com/watch?v=a3CnYJImchc
Sandy on becoming a social business...
Join IBM and InformationWeek at this live event with portions being
broadcast live from New York City on 9/13, 1PM est as we explore the changing face of
business at an exclusive leadership summit. Learn from market-leading
organizations who are already seeing the benefits of being social
today... and discover how to enable more employees to be innovators and
more customers to be advocates.
What has the IBM Power 7 launch got to do with Smarter Collaboration?
Primarily on TCO, Total Cost of Ownership...
For example, Lotus Domino on POWER7 consumes 4.9 times less processing resource per task than Microsoft Exchange on Nehalem. So what? Well Lotus Domino can support more users at 40% less cost!
WebSphere Application Server on POWER7 can give around 4x the transaction throughput of .Net on same number of Nehalem cores.
Imagine the productivity and cost benefits to 100s of millions of Lotus collaboration software users...
Imagine the boost to 10s of millions of Domino applications in use...
Interesting analysis on why America needs to innovate, quickly : http://www.minyanville.com/articles/economy-innovatation-jobs-unemployment-graduates-PhDs-students-xerox-microsoft-bell+labs-ibm/index/a/26717/from/yahoo
"The future of America is presently in peril, not just because of the
shadowy ways of the "banksters," but because of a sputtering innovation
engine that's had the fuel choked off"...
And this article in New York Times by Dick Brass who was a Microsoft VP around 2004: http://www.nytimes.com/2010/02/04/opinion/04brass.html
on Microsoft's creative distruction:
"But the much more important question is why Microsoft, America’s most
famous and prosperous technology company, no longer brings us the future"...
"No one in his right mind should wish Microsoft failure. And yet it is failing, even as it reports record earnings."
"Microsoft has become a clumsy, uncompetitive innovator. Its products
are lampooned, often unfairly but sometimes with good reason."
"Microsoft is no longer considered the cool or cutting-edge place to
work. There has been a steady exit of its best and brightest."
Watched Avatar in Imax. What a treat. The whole family enjoyed every bit of it...
Interesting to see this article on "is this concept really possible": http://www.cnn.com/2010/TECH/02/03/avatar.technology.science/index.html?hpt=C2
. Personally I dont think its gonna take centuries to realize this vision. Probably a decade. I bet :-)
This is quite an interesting list -- top 10 security/quality issues Microsoft should address asap -- per eWeekhttp://www.eweek.com/c/a/Security/10-Security-Quality-Issues-Microsoft-Must-Address-Quickly-714807/1/"The
corporate world is unsure just how well it can trust Microsoft's
Windows 7. Windows Vista was a nightmare that most companies didn't
adopt. Internet Explorer is in the news, thanks to a security breach.
And Windows Mobile
is still the also-ran in the market..."
security woes are troublesome. Not only is Windows not nearly as secure
as users would like, but Internet Explorer is causing trouble for users
as well. "
quick glance around many of the markets where Microsoft operates
reveals a staggering issue: the competition is innovating far more
rapidly than Microsoft. "
strategies have focused mainly on the short term. The future of
software is, at least by most accounts, centered on the Web. And yet,
as the most important software company in the industry, Microsoft is
lagging behind the Web software innovators. That's a major blunder"
Good writeup on customers trending towards desktop alternatives..http://www.businessweek.com/technology/content/jan2010/tc2010014_392808.htm?campaign_id=yhoo
Excerpts from this article:
As of October 2009, about 9% of 1,414 business technology professionals
surveyed by InformationWeek Analytics said that their organizations
made extensive use of netbooks and 19% predicted they would make
extensive use of them by 2011. About 33 million netbooks were shipped
worldwide in 2009.
The worldwide thin client market may grow to 7 million units in 2012, from 2.9 million in 2007, according to IDC. Gartner (IT
) expects that by 2014, 15% of traditional professional desktop PCs will be replaced by so-called virtual desktops
which also leave most computing and storage tasks to a centrally
located computer, rather than maintain them at the employee's
"For every dollar I spent buying a PC, I spent 50¢ to the dollar every
year maintaining it," Kapoor says. "There's a lot of technical
expertise that's required to do that maintenance." iQor has eliminated
its help desk and, before long, expects to cut its IT staff to about a
quarter its previous size.
Short and sweet top 10 list of issues with Windows 7:
To net it out...
1. Too much of a learning curve
2. Upgrade challenged from XP (forget it), from Vista (recent study had 30% of responders having issues)
5. Not value for Enterprise
6. Starter edition a non starter
7. search needs to get better
8. little online integrationhttp://www.eweek.com/c/a/Windows/10-Issues-Microsoft-Still-Hasnt-Addressed-In-Windows-7-251003/
This Wall Street Journal article says it all, almost all: http://online.wsj.com/article/SB10001424052748704234304574626541267909328.html?mod=WSJ_newsreel_technology
Big week for Smartbook vendors... running Android, Ubuntu, etc.. at the Las Vegas Consumer Electronics Show
Lower price, higher profit margin for vendors...
NO Windows, NO Office,
YES Linux, YES Lotus Symphony, ...
Why almost all?
What they missed is that about 32% of Netbooks are also shipping with Linux...
Stop selling Microsoft Word by Jan 11th 2010.
Pay $290M to i4i
Says U.S. Court of Appeals for the Federal Circuit to Microsoft today, Dec 22nd 2009! http://www.microsoft-watch.com/content/corporate/microsoft_loses_i4i_appeal_faces_unappealing_options.html
"The company will be allowed to provide technical support
to Word customers, but it will be barred from instructing users on how
to use the custom XML editor or from marketing copies of Word that
allegedly violate the patent."
Customers do have a choice. Switch to Lotus Symphony, adopt IBM Client for Smart Work.. http://www.ibm.com/lotus/openclient