Great report on Smarter Railroads:
"The smarter railroad requires an intelligence that is networked,communicating and aware across the rail ecosystem. It requiresinformation to be shared across the enterprise and between manydifferent stakeholders including the railway, shipper, car owner,travel agent, municipalities, inter-modal carriers and customers, localand global."
"Imagine if: If passengers could manage their entire door-to-door journey on their mobile devices, receiving continually updated suggestions for more convenient route based on their own travel history and preferences"...
"Customer interactions with rail companies will change. With the recent emergence of Web 2.0 applications and the proliferation of mobile and smart devices, customers are becoming more informed and want more control of their travel,
shopping and interaction with railroads. In the future, it will matter less which company gets them from point A to point B; they will care more about how quick, cost effective or easy it was to plan and manage the journey. Similarly, suppliers will want to book their own freight and have it moved directly from manufacturing
to stores, regardless of carrier. They will self select their transit options by cost, efficiency and impact to the environment as required by their customers."
Social Business transformation
Matching: transportation X