Social Business transformation
AntonySatyadas 1100009CNT Tags:  canonical occs csscorp redhat mainsoft odf lotusphere2008 desktop collaboration novell client linux microsoft open lotusphere 1 Comment 5,146 Views
Are you attending Lotusphere 2008 in Orlando?
Visit Desktop of the future Club
Check out the sessions in Swan Peacock 2 room starting Monday afternoon (Jan 21st) thru Wed evening (Jan 23rd). The schedule is in a one pager in your attendee bag.
Learn all about the IBM Open Collaboration Client Solution, activities with Linux distros. such as Novell, Red Hat, and other business partners such as Mainsoft, Csscorp, Ericom, Win4lin, Diamondedge, Cashal, etc. Learn about migration strategies.
Value for Customers, Business Partners, ...
AntonySatyadas 1100009CNT Tags:  market fud idc morningstar communication collaboration press unified microsoft 3,593 Views
Think paying bloggers to editWikipedia entries or handing out free laptops to bloggers is on the cutting edge of marketing communications? How about inventing IT industry analyst market share figures for a market segment that hasn't even been measured? Case in point: A reader of Microsoft's Sunday, Jan. 21 press release paragraphs could conclude that Microsoft already dominates the Unified Communications integrated collaborative market segment with 52% share, according to IDC, a reputable IT research firm. Trouble is, IDC has not yet determined vendor market share for this segment, nor has estimated the size of the "integrated collaborative" market. To top it off, IDC hasn't even established a taxonomy for the "integrated collaborative" market segment! (Microsoft even mixed in Social Software capabilities into the same paragraph, just to sound trendy, I guess.)
See Microsoft's original press release, that issued on Sunday Jan 21st 2007 at midnight, at http://news.morningstar.com/news/ViewNews.asp?article=/PR/20070122SFM051_univ.xml&pgid=qtqnPress5
So did Microsoft fix their "error?" Rather than distributing a new version of its press release over PR Newswire (which distributed the original press release) to correct these innaccuracies. Microsoft simply updated a copy of the press release posted on its press room web site, with the words, "Editors’ update, Jan. 24, 2007 – This press release has been edited since original publication." -- without any explanation about what was wrong. See: http://www.microsoft.com/presspass/press/2007/jan07/01-21LotusDominoTransitionPR.mspx
Of course, journalist don't check press releases on vendor press sites to see if they've changed. Then again, Microsoft could again be blazing a new trail in marketing communications ; )[Read More]