Today’s customers expect more. They expect you to know them as
individuals, to anticipate their needs and to surprise them with
interesting new products and services. Yet the traditional approaches
to innovation and customer intimacy are hopelessly archaic in today’s
Learn how social business and an end-to-end approach
to commerce can change the way you interact with your customers,
building their loyalty and your brand.
- Understand how to leverage both a Social
Business and Smarter Commerce to create exceptional experiences for your
clients and enable the employees who engage them.
- Hear how leading organizations are building loyalty in their brand is ways never seen before.
- Discover that the ways in which people
interact, relationships form, decisions are made, work is accomplished
and goods are purchased.
- Listen to clients detailing how a new breed of
customer is dictating a new set of terms in the dynamic between buyers
- Interact with a panel of peers, thought leaders and IBM subject matter experts.