National tennis associations tend to be run by local groups within communities that observe certain rules in their tournaments and are therefore sanctioned by the national tennis association. No matter how small you are, you can run a tournament if you can solicit enough participation from members and show a well-organized venue.
This lowers the barrier of entry and provides smaller cities the opportunity to stage tournaments and encourage skill in sports near a person;s hometown.
This network of sports communities are observing a common policy defined by a larger organization and implemented locally.
Similarly, as your company matures in its adoption and usage of SOA, and turns from small projects to larger and more intricate uses of SOA as depicted by the Service Integration Maturity Model (SIMM) , the need to provide servies to business partners in a value net and to leverage services provided by other partners in the same value net presents a unique opportunity and a set of challanges.
The interactions between parties are no longer one offs but rather collaborative goal-oriented interaction in whcih a participant alternatively assumes the role of provider, consumer or broker and enacts business transactions that run across not one company but several companies transparently.
The leveraging of the capabilities of other companies within thi service eco-system enables greater value than static partnerships or of relying solely on ones own resources.
Furthermore, participants in the SOA Eco-system can be small or larger companies and the smaller ones can be shielded from unnecessary judgements so lang as they maintain SLA's and provide the advertised functionality. This is a network effect that the Internet saw in its inception, but of a new caliber for businesses to leverage one another transparent to their customers. Great empowerment.