Whether you like it or not, you're in the business of sales.
Alright, you don't like it. You hate being sold to, and you think there's something shoddy or underhand about associating with those sales-y types, right?
Well, maybe you don't feel exactly that way about being part of sales, but I sure know a lot of IT people who do.
The truth is that you are in the business of selling, even if you only regard selling as some kind of persuasion.
You may be "selling" a proposal. Or you could be "selling" why a project deadline is impossible. You could be selling your methodology for doing that upgrade.
Now, if you don't like even the thought that you have to sell yourself or your skills or your approach to some technical challenge, you may actually be better at selling than you realise. In fact, your reluctance to sell could be a distinct advantage.
Want to know why?
Read my latest article in the IBM Systems Magazine on How to Sell Your IT Solution.
(By the way, I've recently been giving advice on how to demonstrate the value of your IT work to your clients. You may be interested in my free 5-part email course on my personal website. Go to anthonyenglish.com.au