We’ve all met them: gurus who are technically brilliant, and who don’t suffer fools gladly. They are technological dragon-slayers with the ability to untangle any problem, and leave everyone else feeling a mixture of admiration, embarrassment ("why didn't I think of that?") and perhaps even a little resentment.
Well, here’s some news for the gurus and the heroes: leave your superhero suit in the wardrobe. Customers don’t want heroes.
Sure, it’s always good to... [More]