Cooler Master is a computer
hardware manufacturer from Taiwan. The company specializes in manufacture
computer chassis, power supply unit, CPU coolers, cooler fan, cooling pads, and
other accessories. Cooler Master is also providing cooling solution OEM for
many major brand names of computer industry including nVIDIA (VGA cooler), AMD
(CPU cooler), and EVGA (motherboard heatsinks). In recent years, Cooler Master
change its strategy to focus more on the gaming communities. It designed
computer chassis such as the Cooler Master Storm Sniper and CPU cooler such as
Cooler Master V8 to target gamers. Some of Cooler Master’s products also won
international praises such as iF product design award.
PlayStation Network, also
known as PSN, is an online multiplayer gaming platform, social network, digital
right management, digital distribution channel of Sony Computer Entertainment.
The service was launch in November 11, 2006. The platform is available on
PlayStation 3, PlayStation Portable, and PlayStation Vita. Recently, on April 19, 2011 the PlayStation
network was temporarily put offline due to a “compromise of personal information
as a result of an illegal intrusion.” A hacker group named LulzSec claimed that
it was responsible for the attack. It was reported that the network consisted
of “approximately 130 servers, 50 software programs and 77 million registered
accounts” at the time of the intrusion. Nevertheless, PSN is still the most important
social network channel for Sony Computer Entertainment, and players need it to
play multiplayer online.
Game for Windows-Live is an
online gaming service and social network for PC users. The service includes users statistic report,
friends’ status, send and receive messages, an Achievements system named
Gamerscore, voice chat, and much more. Some games such as Shadowrun and Halo 2
allow Windows players compete against Xbox 360 players. Players have to login
to Game for Windows-Live and Xbox-Live respectively to be able to play
multiplayer match online. The service is
also open to 3rd-party developers, however, the developers have to
meet Technical Certification Requirements (TCRs), which include (but are not
limited to): game ratings, total number of Gamescore points, content, game
profiles, and Live connectivity. Game for Windows-Live is an important social
channel for Windows gamers and it also helps Microsoft improve its future
Xbox Live is an online
gaming social network developed by Microsoft Corporation. The service includes
an online multiplayer platform that allows players with valid Xbox Live accounts
to connect and compete with each other. In addition, Xbox Live is also a
digital media delivery and digital distribution channel. Users can buy games
from many catalogs with Microsoft points. The service was first made available
to the Xbox system in 2002. Currently, Xbox Live has more than 40 million
active members. Microsoft has a plan to extend the Live service to other
platforms such as handhelds , and mobile devices as part of the Live Anywhere initiative.
For more than 26 years, Dell has empowered countries,
communities, customers, and people everywhere to use technology to realize
their dreams. Customers trust them to
deliver technology solutions that help them to and achieve more, whether they’re
at home, work, school, or anywhere in their world. Dell offers their customers to follow their
news and updates via Facebook, Twitter, RSS, and YouTube. They also offer an online community for
customers and Dell’s support team to collaborate with each other and offer
solutions. The community is consisted of
blogs, forums, ratings, and reviews.
Social media is really important for Dell because they are informing
their customers of their products and solutions in order to make sure the
customer gets exactly what they need.
Focused on innovation and quality, Logitech designs personal
peripherals to help people enjoy a better experience with the digital world.For each of their product
categories, they study how their customers use their digital devices, and then
their designers and engineers set their sights on how they can create a better
experience with those devices; richer, more comfortable, more fun, more
productive, more convenient, and more delightful. Logitech provides a forum for their customers
to provide feedback. Each of their
products is listed in a particular category so they can get feedback from a
specialist instead of a general trouble shooter.
Microsoft is motivated and inspired every day by how their
customers use their software to find creative solutions to business problems,
develop breakthrough ideas, and stay connected to what's most important to
them. They run their business in much
the same way, and believe their eight business divisions offer the greatest
potential to serve their customers. They
are committed long term to the mission of helping
their customers realize their full potential.
Microsoft offers many ways for their customers to contact them. They can be contacted via email, telephone,
or chat with a customer support representative instantly. This allows Microsoft to provide their
customers with feedback instantly and allows them to receive information from
their customers in order to better their experience.
Sony is a leading manufacturer of audio, video,
communications, and information technology products for the consumer and
professional markets. Its motion picture, television, computer entertainment,
music and online businesses make Sony one of the most comprehensive
entertainment and technology companies in the world. Sony offers a variety of options for their
customers to contact them. They offer
Twitter, Facebook, Google+, YouTube, Foursquare, blogs, and forums for their
customers to interact with each other and also allows Sony to give and take
feedback to everyone within their community.
To quote their position on customer service from their customer service
page, “We love connecting with our customers and are always here to share and
discuss all things ‘Sony’.” Here is a video from Sony's YouTube channel.
Hewlett-Packard is taking on the world’s most
critical challenge, social innovation. Social innovation at HP
centers on the belief that the same passion, energy, and culture of innovation
that make HP a successful company, can also be used to make a profound and
positive social impact in the world. HP's Office of Global Social Innovation helps
share HP talent and technology where they are needed most. HP offers self-help guides that walk their
customers through troubleshooting problems.
They also allow customers to email, call, or interact online with an
online chat support about any problem or troubled experience they are
having. This allows HP to give direct
feedback to their customers at the customer’s convenience. Here is a featured video from HP.
In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.
Evan Williams is the co-founder of Twitter, the addictive messaging service that connects the world 140 characters at a time.
It is by sharing these moments as they're happening that lets people feel more connected and in touch, despite distance, and in real time. This was the primary use we saw for Twitter from the beginning, and what got us excited.
One of the many ways that users shaped the evolution of Twitter was by inventing a way to reply to a specific person or a specific message. So, this syntax, the "@username" that Shaquille O'Neal's using here to reply to one of his fans, was completely invented by users, and we didn't build it into the system until it already became popular and then we made it easier. This is one of the many ways that users have shaped the system.