Hewlett-Packard is taking on the world’s most
critical challenge, social innovation. Social innovation at HP
centers on the belief that the same passion, energy, and culture of innovation
that make HP a successful company, can also be used to make a profound and
positive social impact in the world. HP's Office of Global Social Innovation helps
share HP talent and technology where they are needed most. HP offers self-help guides that walk their
customers through troubleshooting problems.
They also allow customers to email, call, or interact online with an
online chat support about any problem or troubled experience they are
having. This allows HP to give direct
feedback to their customers at the customer’s convenience. Here is a featured video from HP.
Groupon features a daily deal on the best stuff to
do, see, eat, and buy in forty-eight countries.
Their philosophy is “We treat our customer the way we like to be
treated.” Groupon allows their customers
to contact them at any time of any day and they will do whatever it takes to
satisfy them. They have a Twitter,
Facebook, and RSS feeds that allows their customers to subscribe to in order to
keep up with their daily deals that they have.
Groupon’s website also provides a sidebar that has feedback from the
businesses that they deal with as well as what the customers are saying about
the deal. They also have a blog that
allows customers and businesses to interact with each other in order to provide
feedback to one another. Below is a video from Groupon's YouTube channel.
Google provides a variety of tools to help
businesses of all kinds succeed on and off the web. These programs form the backbone of their own
business. They’ve also enabled
entrepreneurs and publishers around the world to grow theirs. Their advertising programs, which range from
simple text ads to rich media ads, help businesses find customers, and help
publishers make money off of their client.
Google owns Android and YouTube and are building other products that
hopefully will make the web better.
These products allow business to communicate with their customers via
mobile world to maintain constant contact and allow them to give, as well as
receive feedback from their customers. Here is a featured video on Google's YouTube channel.
Twitter is a real-time information network that
connects you to the latest stories, ideas, opinions and news about what you
All you have to do is
find the account that you find most compelling and follow their conversations. Twitter connects businesses to customers in
real time and businesses use Twitter to quickly share information with people
interested in their products and services, gather real-time market intelligence
and feedback, and build relationships with customers, partners, and
Twitter offers businesses
an easy way to reach an engaged audience
With just a Tweet, millions of people learn about or show their support
for positive initiatives that might have otherwise gone unnoticed. Below is a featured video on Twitters's YouTube channel.
Yahoo’s vision is to deliver our world, our way. They do that by using technology to keep more than half a billion people connected to what matters to them the most across devices and continents. They also connect advertisers to the consumers who matter to them most. Yahoo provides a variety of different services, but in order to be up to date with their latest and greatest you can follow them on Facebook, Twitter, Flickr, Yahoo Video, YouTube, and subscribe to their RSS feeds. They also provide a blog where there are news updates, spotlights, popular posts, and archived posts. The blog allows users to communicate and allows Yahoo to provide feedback to its users. Here is the featured video on Yahoo's YouTube channel.
TechCrunch is a leading technology in media, dedicating to profiling startups, reviewing new internet products, and breaking tech news. The company hosts major conferences and events, including the Disrupt series, The Crunchies Awards, and various meet-ups worldwide serving as community platforms for industry conversation and collaboration. TechCrunch has a Twitter, Facebook, YouTube, Google+, LinkedIn, and StumbleUpon accounts where they post updates, news feeds, and the latest gadgets. They also provide an email service and RSS feed sending you updates about what’s trending, upcoming events, and popular posts. Being able to subscribe to their updates helps the followers out because they don’t have to go looking for the information; it is all presented to them through their feeds. Below is their latest video from YouTube.
Beachhead Studios developed
a special social service for Call of Duty: Black Ops players and Call of Duty:
Modern Warfare 3 named Call of Duty: Elite. Call of Duty: Elite shares some of
the common feature with Bungie.net and Battle.net such as lifetime statistics
across multiple games as well as a multitude of social-networking options.
Activision-the owner of the Call of Duty franchise displayed Call of Duty:
Elite at E3 2011. User can also pay 49.99 U.S dollar per year subscription for
all the free features including exclusive premium features such as monthly downloadable
content, daily competitions with virtual and real life prizes, the ability to
level up clan, pro analysis and strategies, Elite TV, and more. Elite has a
console app for the Xbox 360 and PlayStation 3 and a mobile app for Smartphone
such as the IPhone and Android phone. There is also a Facebook integration,
which allows users with Facebook accounts to see their Facebook friends when
they come online to any Call of Duty title and allows them to invite their
friends to a lobby from the Facebook app. Call of Duty: Elite is a major
success for social business. Activision implemented a social networking app to
its own successful titles such as Modern Warfare 3, Black Ops was a very good
strategy. In the future, there will be many similar products for the upcoming
Mobile apps have been a big part of people’s daily life ever since Apple has came out with their iPhones, iPads, and iPods. Now that smart phones have been part of a daily life schedule, many people reply on their mobile phones to know what is going on in the world. With a click on a mobile app, many are able to find valuable and relative information they need and some just helps you make your final decision that much faster. Mobile apps are interactive and easy to use making it easier for people to make fast decisions when they need to. One example of that is Urban Spoon mobile app, if you have a hard time deciding where to eat or what kinds of food to eat, just put in your preferences and shake your phone and Urban Spoon will make that decision for you. It is easy and simple as that! Enjoy eating where Urban Spoon has decided for you!
Google Adwords is initial
release on October 23, 2000 by Google, Inc. It is Google’s main advertising
product and main source of revenue. In 2010, Google Adwords brought 28 billion
dollar in revenues for its company. The United States Sales and Support
division of Google Adwords is based in Mountain View, California, and the major
secondary office is located in Ann Arbor, Michigan. The Engineering for Google
Adwords is based in Mountain View, California. The Adwords offers many services
such as PPC also know as pay-per-click advertising, which is an
internet-advertising model, used to direct traffic to websites, where
advertisers pay Google when the ad is clicked. The other services are
cost-per-thousand (CPM) advertising, text, banner, and rich-media ads. Google’s
text advertisement is short, consisting of one headline and two additional text
lines. Over the last five years, Google has made a conscious decision to
incorporate social network “user sentiment” into the “Ad Rank” algorithm that
use to determine which ads show up on search engine results page.
is an Open Source Operating System developed by Google. Android is designed for
mobile devices such as Smartphone and tablet computers using a Linux-based
operating system. Android was originally
developed in secret by Android Corporation. On August 17, 2005 Google acquired
Android Inc. and made Android Inc. a wholly owned subsidiary of Google Inc.
Some of the key employees of Android Inc, such as Rich Miner and Chris White
stayed at the company after the acquisition. Recently, Ice Cream Sandwich 4.0
is the latest version of Android for Smartphone. It was announced on October 19, 2011, and brought many interesting
feature to users including facial recognition unlock, network data usage
monitoring and control, unified social networking contracts, photography
enhancements, offline email searching, app folders, and information sharing
using NFC. Android is currently the most popular operating system on Smartphone
and it is a very important platform for social media and social networking with