Safeway is one of the leading grocery stores in the California. They provide services to millions of individuals at a time. Safeway has also utilized social media to promote excellent customer service relation with their customer. Safeway is currently using Facebook, Twitter, and Blogs to reach out to their client base.
Having the ability to reach out to their cliental is a key way to ensure future business and handle customer complaints as they arise.
In addition Safeway is trying to implement delivery services to their clients. Social media portals are the best way to notify and inform their prospective clients.