Non-profits and organizations use Social Media too...
Businesses are not the only ones taking advantage of social media, non-profits and various other organizations are taking a strong foothold as well.
Non-profits and other organizations alike post on the web to ensure a message or idea is communicated out to the public. Similarly to businesses, if this message or idea isn't targeted to a audience or is unable to be found, the message becomes useless and totally ineffective. To prevent this particular incident social media plays a huge role.
Social media portals such as Facebook, Twitter, Tumblr, and other networking sites allow messages, updates, and ideas to be viewed by thousands of individuals at a time. The nice aspect of sites like Facebook is that the audience does not have to go to the message, the message comes to them, in this case their Facebook update feed.
Staying in tune with social media brings in a wealth of benefits for both businesses, non-profits, organizations, and general individuals. Social media is no longer an option, it is a must!
Below is a video how non-profits can attract donors using social media
With many large corporation out in the business world. Smaller businesses really need to consider their target market. Traditionally marketing to an audience cost large sums of money. In this particular era, marketing, if done right, can be free. How? Social Media.
Staying diligent with social media portals such as Facebook, Twitter, Tumblr, and other networks, is a key lifeline for small business marketing. With the design of social networks, the majority of business is generated by word of mouth. Entrepreneurs need to understand that business in the social media era is not dependant on how well they advertise, but how well their customers love and express their love publically about your goods or services. Approximately only 15% of perspective clients will believe company generated advertisements while, the remaining 85% strongly trust and believe in peer reviews and testimonials.
An excellent company that portrays social media is Fantastic Fam. They are a small business that has targeted various markets through social networks. Check out their products at
Newegg.com is a e-retailer that is committed to offer a superior shopping experience, rapid d
elivery, and stellar customer service. Currently Newegg carries over three million different products. Newegg is heavily praised by tech enthusiasts and novice e-shoppers alike. One of the main reasons why Newegg has grown to such popularity is due to their product feedback pages.
A vast majority of shoppers flock to Newegg because Newegg has defined and set a high precedent for product reviews and feedback within the community. In essence, Newegg is flooded with various peers reviewing and commenting on products that they purchased from Newegg to encourage or discourage the performance, reliability, design, and functions of a given product. With a combination of great pricing, speedy delivery, excellent customer and heavily reliable reviews/feedback Newegg has found itself to be extremely successful.
Salesforce.com was founded
in 1999, California by Marc Benioff and Parker Harris. Salesforce.com
headquarter is located in One Market Plaza, San Francisco. The company is best known for its Customer
Relationship Management (CRM) product. Salesforce is currently ranked number 27
in Fourtune’s 100 Best Companies to Work For in 2012. Recently, the company has
expanded its enterprise software into the “social enterprise arena.” One of
Salesforce newest product is Sales Cloud. The Sales Cloud is an application
that runs in the cloud, it includes a real-time sales collaborative tool called
Chatter, provide sales representatives with a complete customer profile and account
history. The application also offers tool to track all the opportunity-related
data including milestones, decision makers, customer communications, and any
other information unique to the company’s sales process. Salesforce.com is the
leading company in social enterprise software, and the company is doing very well
with its strategy focusing on social business.
Beachhead Studios developed
a special social service for Call of Duty: Black Ops players and Call of Duty:
Modern Warfare 3 named Call of Duty: Elite. Call of Duty: Elite shares some of
the common feature with Bungie.net and Battle.net such as lifetime statistics
across multiple games as well as a multitude of social-networking options.
Activision-the owner of the Call of Duty franchise displayed Call of Duty:
Elite at E3 2011. User can also pay 49.99 U.S dollar per year subscription for
all the free features including exclusive premium features such as monthly downloadable
content, daily competitions with virtual and real life prizes, the ability to
level up clan, pro analysis and strategies, Elite TV, and more. Elite has a
console app for the Xbox 360 and PlayStation 3 and a mobile app for Smartphone
such as the IPhone and Android phone. There is also a Facebook integration,
which allows users with Facebook accounts to see their Facebook friends when
they come online to any Call of Duty title and allows them to invite their
friends to a lobby from the Facebook app. Call of Duty: Elite is a major
success for social business. Activision implemented a social networking app to
its own successful titles such as Modern Warfare 3, Black Ops was a very good
strategy. In the future, there will be many similar products for the upcoming
Microsoft Corporation is a world-leader in computer software. In the last decade, Microsoft has taken strides towards advancing their hardware business with the evolution of the X-Box gaming platform and mobile phones.
Current attempts to delve into the social media realm can be attributed to the company's new operating system (OS), Windows 8, the X-Box Live online community, and the revamped Office 2010 Suite.
Office 2010 showed a considerable change over the previous (2007) version: cloud integration. In an attempt to compete with GoogleDocs, a free service offered to anyone with a free G(oogle)mail account, MS Office 2010's features are a lackluster attempt.
In an attempt to compete with the evergrowing IBM DeveloperWorks and SalesForce.com's 'Chatter' enterprise social networking platform, Microsoft hopes to unroll an overhaul of their SharePoint system to integrate many of the key social features being adopted in the new web 2.0 era.
American Telephone & Telegraph is the second largest telephony provider in the United States.
AT&T heavily leverages Twitter, Facebook, TouTube, and LinkedIn (most, on a daily basis) to help promote themselves, and their services.
As one of the leaders in the telephony business, including a highly-interactive Cable-TV service (U-verse), generating social response is imperative to keeping up with current trends to differentiate themselves from a dense competitive field; including Verizon, Sprint, etc.
AT&T ensures that all company information can be easily acccessed from all the major serach engines.
AT&T Business Care platforms increase value by enabling customers to search for and find information through experts, communitym forums, and more.
"When customers ask questions using their own words, it is easier for others to find the information they are looking for, faster."
- Gary Smith, VP AT&T Enterprise Mobility Customer Care & Business Social Media Care.
International Business Machines Corporation is the third largest publicly traded technology company in the world. IBM specializes in: hardware, software, consulting, and multinational-business infrastructure.
IBM believes that "it takes networks of people to create business value."
IBM's Three (3) Tenants to Social Business:
A social business is engaged; deeply connecting people to be involved in productive, efficient ways.
A social business is transparent; removing boundaries, allowing people to align actions to help drive business results.
A social business is transparent; leveraging business information/insight to address evolving opportunities.
Global Business Services is a professional consulting and services division of IBM, that accounts for nearly 20% of IBM's global (annual) revenue.
In a press release on 01/12/2012, IBM and GBS announced that they would be collaborating to introduce a series of new social business initiatives to help organizations capitalize on opportunities being pushed by the evolving (social media) trends. The new measures will be predominantly carried out by IBM, but will leverage the GBS group to incorporate the IBM Lotus Notes - and later the Domino platform - applications, to enable mobile/remote accessibility to promote client value.