Your school and social media
Is it important for you to know that your school is using social media? For most of us, we may care or not. But let's look at some of the benefits of having your school tuned into social media. If you attend a large university your may not be fully aware about all the events going on. With social media, your school post, blog, send invitation, or simply perform a status update about particular events. With that knowledge now posting in your social network you have been given an opportunity or choice. An opportunity or choice for you to decide whether to attend or decline, but none the less an opportunity to be given a choice.
Let's put this into perspective. You are computer science major at SJSU, and have been looking to have an opportunity to network yourself with Google. However you have no connections to Google whatsoever. With your huge school load you simply only have time to do your projects, homework, and hit up Facebook from time to time. In the next few weeks SJSU is hosting a career fair open to only computer science majors and Google will be the spotlighted company. In scenario #1 SJSU does not post to Facebook, their website, Twitter, or even send out an email. Only those who have walked by the career center will be aware about this awesome event. In this scenario your MAJOR opportunity has walked by. In scenario #2 SJSU blogs, posts, and updates on Facebook, their website, Twitter and other social media sites. Your being a member of Facebook see this once in a lifetime opportunity and take full advantage of it.
In essence scenario #2 sounds like a winner. Although it was a cheesy scenario, very similar scenarios happen on a frequent basis. It may not be initially important to you, but it may be extremely important to those around you, or even the you in the future. You just never know. It is better to be equipped with social media than not at all.