For those of you who are not familiar with twitch.tv please let me explain. Twitch.tv is a the world's largest video game broadcasting and chat community. Twitch features content from the top players, tournaments, leagues and commentary.
Twitch originally got started with justin.tv. Justin.tv was live broadcasting site that initially attracted gamers to stream their content to the world. Between 2010-2011 the gaming community grew exponentially larger. The developers at Justin.tv wanted to develop more resources to the gaming community due to the large traffic that they brought to the site. In June 2011 Justin.tv launched Twitch.tv. As of January 2012, Twitch.TV has over 12 million unique viewers per a month and continues to grow rapidly. The various partners of twitch.tv stream on a frequent basis for their fans/audience to see. Within these streams, the partners are advertising products and services from their sponsors. With the start of Twitch.tv, the social gaming market segment hashad significant growth and continues to rise.