Hewlett-Packard is taking on the world’s most critical challenge, social innovation. Social innovation at HP centers on the belief that the same passion, energy, and culture of innovation that make HP a successful company, can also be used to make a profound and positive social impact in the world. HP's Office of Global Social Innovation helps share HP talent and technology where they are needed most. HP offers self-help guides that walk their customers through troubleshooting problems. They also allow customers to email, call, or interact online with an online chat support about any problem or troubled experience they are having. This allows HP to give direct feedback to their customers at the customer’s convenience. Here is a featured video from HP.