In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale's rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.
Alexis Ohanian co-founded Reddit, a social-voting news website with geek allegiances, a small-town feel and a penchant for lighting up the memes your friends IM you about next week.
But this isn't about Reddit. This is...about discovering new things that pop up on the web...in the last four years we've seen all kinds of memes...trends get born right on our front page.
...it went from about five percent...when this meme started, to 70 percent at the end of voting....We won! Mister Splashy Pants was chosen.
...Redditors...were happy to participate, but they weren't whale lovers. A few...certainly were. But we're talking about...people who were...interested and...caught up in this great meme...someone from Greenpeace came back on the site and thanked Reddit for its participation. But this wasn't really out of altruism. This was just out of interest in doing something cool.
If you want to succeed you’ve got to be okay to just lose control.