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Social Email Analytics measures
and tracks the penetration of every link within your email across
social networks and channels. Ensure brand integrity and gauge
multi-channel presence across the social marketplace through
comprehensive reporting. Uncover your most potent social influencers.
Well known brands see activity as high as 38% of the
links in their emails shared and on average 28% ‘like’ or 'comments'.
Marketers are scrambling to understand the impact that the social
ecosphere is having on their brands, how they are perceived, what kind
of content ends up on a social network and measuring the viral potency
of their email's links in the social marketplace.
Pivotal Veracity's Social Email Analytics is
the first solution to measure the viral breadth of links shared from
email into social networks. By providing more than just sentiment and
influencer reporting Unica Pivotal Veracity changes the game once again
by tracking the entire social sharing lifecycle starting with the corner
stone of the online world: email. Marketers will ultimately benefit
through platform specific insight by learning not only to which network
an email link was shared, but the platform or device it came from,
granting them unprecedented insight into consumer behavior.