Smarter Commerce - Futuristic Shopping Experience with Google Glass
Pranjal 270005YPJM Comments (2) Visits (4717)
Google Glass is an innovative device developed by Google, that brings your digital experience on the brand new level. Smart phones and tablets are usually distracting us a lot from our daily life activities. Google Glass is there for us to save our time, as your hands are free when you operate it .Google Glass can be used for all those purposes you use your laptop of smart phone for .So what about the retailers with bricks and mortar stores ? It could broaden borders for the Retailers with bricks and mortar stores.
As retailers continue to struggle with the concept of ‘show rooming’, the arrival of Google Glasses will further encourage the surge in this practice. As consumers increasingly head to stores to inspect goods ahead of making a purchasing decision, while simultaneously checking product details online, such as price comparisons and reviews, this trend is set to rise when Google Glass hits the market.
Lets have a look at the issues which customers may face as of now when they visit the Stores and how google glasses can solve them.
# Consumers want to inspect merchandise in person before purchasing.
# Consumers have a hard time figuring out the offers and discounts on the product ands also their is no quick way do a comparison of prices from different retailers.
# Consumers love to have personalized suggestions while shopping and find the checkout process more enjoyable if they receive personalized coupons at checkout.
# The Consumers have to wait in queues for billing.
# If we take the example of an emerging market like India,the retail stores and shopping malls are over crowded .Also,on busy days ,its almost impossible to park your vehicles !
# The same is the case with developed market like USA on Black Fridays where people stand in queues even before the stores are opened !
Google Glasses is one such brilliant concept which can completely Re-Envision the Retail Brick and Mortar Stores as we know it and provide a futuristic shopping experience for the consumers.
Lets check how Google Glasses can tackle the challenges stated above:-
# Ability to recognize the image
Consumers use the image recognition software to capture a picture with Google Glass, and show information about a product, pricing and the offers to order it online,
for instance take an example of a User who wants to buy a Home Theater System. He takes the picture of the product and Google Glass displays the information of the Home Theater,pricing deta
# Compare and Shop
Google Glass can be used for comp
# Integrated Payment System – Google Wallet
Glass is paired to a mobile device, so it could be compatible with all smart phone apps, including Google Wallet. This could become the future of Retail: to scan image,find it on the web and pay for it in no time.
# Product Marketing and Promotions
As retailers continue to struggle with the concept of ‘show rooming’, the arrival of wearable technology will further encourage the surge in this practice. As consumers increasingly head to shops to inspect goods ahead of making a purchasing decision, while simultaneously checking product details online, such as price comparisons and reviews, this trend is set to rise when devices such as Google Glass hit the market
#Google Glass Apps for Retail Sector
Applications are rapidly being developed for Google Glasses. Listed below are some of the applications for Retail Sectors.
The most ecommerce-y app comes from The Fancy. The app allows Glassers to snap a photo and share it with The Fancy (add The Fancy as a contact), and The Fancy returns suggested items that can be scrolled through and purchased
The first magazine to launch Glassware, ELLE carefully curates content for Glass, from read-out-loud story excerpts to bundled photo and video, “street chic” fashion inspiration, horoscopes and browseable look books. Readers can share articles and photos with friends and create reading and shopping lists that can be synched with mobile and desktop devices.
Affiliate site Coupons.com created a cooking companion for Glass called KitchMe. While mobile apps already offer recipe search, ingredient lists and step-by-step directions, the ability to search by voice command and shop or cook hands-free is a strong value prop.
4)Applications for Booking Parking Slots
For solving the parking woes,there are websites like SpotHero,uPark etc. If similar applications can be for Google Glasses,users can book parking slots on the move with just a voice command.
I would love to get some sugg