Real-time Marketing Solution
IBM® can help you take better advantage of moments when your
customers and prospects have chosen to interact with your company, such
as by visiting your website or Facebook fan page, walking into your
store or branch, or phoning your call center. During these “inbound”
contacts, IBM can determine, in real time, the most relevant messages
and content to deliver to an individual given who they are, their
responses to previous interactions, and the context of the current
interaction. Providing this personalized and customized experience to
your customers and prospects is no longer just a means of getting an
edge, it is expected by today’s savvy buyers.
IBM’s approach to inbound marketing helps you make real-time relevance a reality.
- Present a variety of types of personalized messages, including product recommendations and special offers.
and modify interaction strategies with a combination of profile,
behavioral, and contextual segmentation logic and business rules to
increase the value of every interaction.
- Fuse the power of
inbound and outbound marketing activities by combining effective inbound
channel dialogues with outbound marketing strategies.
flexibility and lower your total cost of ownership by utilizing IBM’s
reusable central offer repository and easy-to-use GUI to create
sophisticated real-time targeting strategies.
- Deliver an
intuitive user experience with distinct, role-based user interfaces for
marketers, technical analysts, and operational managers of interactive
- Improve your managerial oversight and marketing
results with insightful reports and analyses, including marketing
performance, interactive channel activity, campaign strategy
inventories, and deployment auditing.
For more information refer to Real Time Marketing Solution