Mobile Social Business on Cloud
Pankaj Bose 270003EA9U Visits (3069)
Business is becoming very competitive and tougher day by day for enterprise and collaboration plays the catalyst to overcome most of the challenges. All organizations have to do more with less and people need access to information and services to address their business requirements. Also, enterprises have started adopting sharing of pool of resources that makes them storage provisioning, high scalability and pay as per service usage. With the increasing customer expectation, enterprises that provide a prompt service and respond aggressively have high chances of success against their competitors.
In reality, companies do not do business with companies; it’s actually people within the company do business with people in other companies. And people referred here, are none other than; employees, customers, partners, vendors.
Social Business is needed to ensure;
A Social Business is strategy to strengthen and encourage collaboration – both internally and externally through your organization’s channel. Real business is taking place today in public and private social networks and is driven by exceptional experiences i.e. Get Social & Do Business in order to deepen customer relationships and grow business.
The distinct characteristics of a Social Business:
In this demanding world, people want to interact on the move and they are not logged to their organization’s network. This creates a great demand for a mobility solution that can provide a strong potential to overcome the growing needs of the customers.
Organizations are also trying to minimize their investments in terms of procuring hardware, software licenses and managing their solution. They are getting more inclined to consume services with or without owning and operating the infrastructure. Cloud computing is a new prototype for both service delivery and consumption. This prototype is distinguished by Rapid Service provisioning, Elastic Scaling, Flexible pricing, and Universal Service Access.
Cloud Computing - Provides internet based services that can be consumed on demand, pay as per service usage, rapid provisioning, high scalability to help reduce costs, shorten cycle times and improve quality.
The component of cloud computing is primarily divided into 3 parts; Cloud Service Developer, Cloud Service Provider and Cloud Service Consumer.
Social Business is not about playing with different social media tools to gain a competitive advantage. It is all about;
Social is becoming a lifestyle in every business and deploying social business on cloud will help organize reduce the overall operating cost for IT. Additionally, making the services available from cloud to mobile will make stake holder work efficiently and gain productivity.
Note: The above topic was one of the speaker presentation in this year's Exceptional Web Experience conference in Berlin.