IBM® Coremetrics® Intelligent Offer automatically generates
personalized product recommendations based on each customer's current
and historical shopping interests, current trends,and business rules.
Coremetrics Intelligent Offer helps you present the most relevant,
effective and timely recommendations for wherever your customers or
prospects are in the buying process.
- Achieve personalization for greatest impact: Maximize conversion by delivering contextual, behavior-based product recommendations.quickly.
- Optimize recommendations for each visitor:
Drive profiles and recommendations in real time based on observed
behaviors, top selling items, last item purchased, last item added to
cart, last item viewed and more.
Achieve personalization for greatest impact
- Manage sophisticated recommendation scenarios and tailor outcomes to align to your exact revenue, margin and inventory goals.
higher margin items, seasonal items or those items with adequate
inventory to satisfy demand and achieve business goals.
- Ensure that recommendations align with the practices and objectives of the site, or with the merchandiser’s goals.
recommendations by deleting certain items from the recommendation file,
such as out-of-stock and low margin products. Schedule automatic export
of the file to accommodate seasonal offers.
- Remove undesirable recommendations using item blacklists.
Optimize recommendations for each visitor
visitor in-session behavior data such as search terms and products
browsed, along with current trends based-algorithms for optimal,
relevant product recommendations.
- Integrate Intelligent Offer
with IBM® Coremetrics® LIVEmail and IBM® Coremetrics® AdTarget to
deliver a customized experience directly to your customers and prospects
through email and display advertising.
Coremetrics Intelligent Offer Resources