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Introducing the new Enterprise Marketing Management (EMM) product suiteIntroducing the new Enterprise Marketing Management (EMM) product suite With the new release of EMM suite, IBM helps bring digital marketing and customer relationship marketing together by eliminating the efforts, risks, and delays of custom integrations that have challenged marketers. Here are release highlights: Easier access from Unica cross-channel marketing applications
such as campaign management to Coremetrics cloud-based digital analytics
data : Improves the relevance of marketing efforts for
retargeting, cross-sell and retention with visitor behavior data from
your web site and other digital properties. To know more check at links Cross-Channel Campaign Management Solutions and Digital Marketing Optimization Solutions . 
The first complete cross-channel customer interaction history and statistical marketing attribution capability in the marketplace : Provides cross-channel response attribution for better ROI measurement. To Learn More check at Marketing Resource Management 
The industry's first 'gold tag' for web sites : Improves visitors’ experience by making it easy to capture and share web data with other applications and partners without re-tagging the site. Learn More about IBM Coremetrics Digital Data Exchange 
New social media marketing capabilities that combine Unica and Coremetrics to turn social media into a channel for targeted, one-to-one marketing messages : New social media analytics and execution capabilities allow you to broadcast messages or send personalized messages to Facebook or Twitter accounts and initiate real-time offers based on interaction history. Learn More about IBM Coremetrics Social Analytics and other EMM Social Media Capabilities 
Integrated real-time marketing capabilities, including a new way to use Coremetrics product recommendations and Unica real-time interaction management capabilities together : Recommends products and offers in real-time to drive increases in cross-sell and average order size. Learn More about Product Recommendation Solutions and Content Recommendations 
New “post-click” email analytics show a closed loop view of email opens and click-throughs sent by Unica, and uses Coremetrics digital analytics to show what the email recipient did online after clicking Helps marketers better optimize their email campaigns. Learn More about IBM Email Marketing Solutions 
You can download audio visual session at link EMM 8.6 . |
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