Interactive Marketing Solution
The IBM® Interactive Marketing solution is a
complete set of capabilities you can use to engage in newly personal,
relevant marketing to conquer today’s inbound-outbound, online-offline,
anytime, real-time world. IBM’s solution delivers on four fundamentals
that power interactive marketing:
- Awareness: Leverage comprehensive data to identify actionable opportunities and predict marketing outcomes.
- Decisioning: Drive consistency while determining the best message
and content to extend to each individual, regardless of channel, for a
highly personalized experience across inbound and outbound channels.
- Cross-channel execution: Communicate with equal ease across all
channels and manage conversations that continue through many
- Integrated marketing operations: Achieve your interactive marketing
goals. Learn to manage many “moving parts” and collaborate smoothly
across disparate groups throughout your organization.
With IBM, you can put the power of interactive marketing to work:
- Build better relationships with your buyers by engaging them in
relevant, ongoing, responsive dialogs, rather than just blasting them
with one-size-fits-all messages.
- Improve marketing results by quickly gaining key insights into your customers and prospects and acting on them.
- Increase the accountability of marketing investments by closely tying your marketing initiatives to bottom line results.
- Reduce costs by improving and automating your marketing processes
and reducing waste through better visibility into and management of your
For more information refer to Interactive Marketing Solution