IBM® Enterprise Marketing Management (EMM) Email Marketing products
and services help you take your email programs to the next level by
increasing the relevance and timeliness of your communications. It also
applies best practices for ensuring that your messages are delivered
successfully to their intended recipients.
The IBM EMM Email
Marketing solutions help your organization establish brand integrity,
provide inbox delivery insight, track the viral value of your email, and
tailor content for the right device to improve engagement.
insight into your customer’s inbox with deliverability at the individual
level, mobile messaging, email client distribution and forwarding, and
the ability to improve the buzz factor of your emails.
your brand and message integrity through an extensive array of mobile,
desktop and webmail screenshots to ensure accurate rendering across
platforms and devices.
Discover insight into consumer
behavior and track the penetration of every link within your email
across social networks and channels.
interactive marketing dialog through email and mobile messaging combined
with other outbound and inbound channels, both online and offline.
Execute event-driven email campaigns to target site abandoners and other high-value segments.
Deliver email messages to your customer’s inbox with powerful deliverability monitoring and diagnostic tools.
In addition to Email Marketing for testing and optimization, Unica®
eMessage and Coremetrics LIVEmail can help deliver more effective
stand-alone campaigns, as well as integrate email and mobile into
cross-channel marketing strategies. Eliminate the complexity of email
and mobile marketing, ensure delivery and maintain deliverability with
the following features:
Leverage market leading capabilities in Unica® Campaign for best-in-class campaign management.
Take advantage of the full range of your customer data for segmentation, targeting, personalization and event-triggering.
Ensure messages are getting to recipients, or leverage your own in-house expertise.
Utilize a drag-and-drop assembly of templates, digital assets, personalization logic and landing pages.
insight into performance, from delivery metrics to ROI, as well as
individual level post-click web behavior and rendering on different
browsers and devices.
Create an interactive marketing
dialog through email and mobile messaging combined with other outbound
and inbound channels, both online and offline.
To get more out of your email program, it is important to invest in
analytics, use clean email lists, leverage technology that reformats
content to end user devices, focus on relevant content before employing
rich media, and incorporate social media. IBM EMM Email Marketing
solutions can help your enterprise achieve these objectives in order to
increase relevancy and timeliness.