Here is the URL for this bookmark: http://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html?lnk=ussph3.56
So what does a social business look like?
A social business isn't just a company that has a Facebook page and a Twitter handle. A social business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.
IBM has identified three distinct characteristics of a social business:
- Engaged—deeply connecting people, including customers, employees, and partners, to be involved in productive, efficient ways.
- Transparent—removing boundaries to information, experts and assets, helping people align every action to drive business results.
- Nimble—speeding up business with information and insight to anticipate and address evolving opportunities.