Here is the URL for this bookmark: www.informationweek.com/thebrainyard/news/social_networking_private_platforms/232301139/10-enterprise-social-networking-obstacles
Success stories are seductive because they are much easier to obtain than stories about social business failures. Vendors serve up success stories on a silver platter, whenever they can convince a customer to serve as a reference.
I believe the success stories of enterprise social networking are out there, but it's also clear that they aren't as common or as easy to achieve as you might expect. As part of my research for a Jan. 5 BYTE webcast I'll be participating in (The Rise of Social Networks in the Enterprise), I've turned my attention to the obstacles to success.
Some of the material below comes from a close reading of the social business predictions for 2012 from Dion Hinchcliffe, executive vice president of strategy at Dachis Group, and the articles he links to. One of his predictions is that social intranets, or enterprise social networks, will continue to struggle for adoption.