If you use the minimal template for your developerWorks blog, you have to fill out the following lines in your _css or _options file to optimize your blog for Google:
<meta name="google-site-verification" content="hJgKEUDVxxxxOYLHxxxS3fG7Ql33JYTh_TxGLTLWTxY">
#set($google-gaq-tracking-code = "UA-24567195-1")
The tracking code that you see in the second line is easy to find. It comes in your email when you register your site with Google Analytics,
The content value for the google-site-verification meta tag is not as easy to find. It seems like it should be part of your analytics information, but it's not. It's meta tag content that is needed by Google's Webmaster Tools.
To verify your blog and get your meta tag content:
- Go to the Google Webmaster Tools home page: https://www.google.com/webmasters/tools/home?hl=en
- To add a site, click Add a site.
- Enter the URL for your blog, but remove the ?lang=en from the end of the URL.
- Select the Alternate methods tab and then choose the Add meta tag method (first one in the list).
- Copy the value that it gives you for the content parameter of the google-site-verification meta tag. Example: <meta name="google-site-verification" content="hJgKEUDVxxxxOYLHxxxS3fG7Ql33JYTh_TxGLTLWTxY">
- Paste your verification code in the _css or _options file of your developerWorks blog template (Sample line at the top of this post). Save your changes and refresh your blog.
- Back in the Alternate methods tab of the Google Webmaster Tools page, click Verify this site.
- Open the Webmaster Tools home page again. Make sure that you don't have any requests to verify your site again. If you do, verify it again. Else, you should be done.
Hope this helps you find your meta tag information a little faster than it took me to.