In recent years, more and more people often speaks of the potential of e-commerce, especially in India where the Indian government has felt the need to regulate it. Buy online In fact, from niche practice has become a ritual habit.
Currently Indians who, according to some research in the last year have made at least 10 purchases online, there are approximately 3.7 million. On the other hand, even the merchants, both small and structured, they are learning to take advantage of the digital trade by expanding beyond the national border.
The phenomenon of e-commerce is on the rise across Europe; only taking into account the effect that you went to spread in Britain, Germany and France, accounts for almost 80% of e-commerce in Europe. Considering 2013, the level of e-commerce has reached the figure of 1250 billion U.S. dollars, an increase of 18.3% over the previous year.
Despite these data, the online marketing is still a critical task for most Indian companies, even if they show a willingness to invest in the mobile channel, they have difficulties in doing social media activities.
Among the sectors that have drawn most benefits from e-commerce in India there are:
- clothing sector +30%
- +20% computer and electronics industries;
- insurance up 14%
- 13% tourism sector;
- the publishing industry and musical +6%.
As can be seen from the above data, the indian picture is generally positive and bodes well for the future of e-commerce. Although India is less digitized than Europe, with a high percentage of elderly people and therefore less likely to shop online and the use of credit cards, in recent years there has been a real change. It is increasingly expanding the concept of "everywhere and everytime": Users can buy anything from wherever they are and at any time of the day. To date, the so-called web shoppers are 14 million Indans. Essentially, India cannot do without the context of e-commerce, the current one is the perfect time to dare and start the process of "multichannel transformation" indispensable for reach a wider audience.
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