My personal goals for User Groups
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In my new role as Community Manager, one of my tasks is to manage IBM's relationships with the many independent User Groups around the world. I'm still learning, but what I've seen so far is passionate User Group leaders going above and beyond to make their events valuable to attendees and sponsors alike, and a vibrant community that supports those leaders. I want to make public what I hope to accomplish in the User Group space this year and beyond, so that you, the community, can help me achieve it. It will be a win-win!
Help to establish and facilitate a World Wide Independent User Group Alliance:
Run by user group leaders to help streamline IBM's support, share best and worst practices, and learn from each other. If you attended IBM Connect, you might have stopped by the WW Independent User Groups booth, where 9 user group leaders came together to promote user groups around the world. After the success of the user group booth, the founding members of the Alliance plan to establish some ground rules for membership, and provide some thoughts on how they'd like IBM to interact with the group. There's a private sub-community where this group can share information.
Create a valuable online space to share User Group news, promote attendance, and highlight people in the community:
I've been working on a new site, www.
Grow attendance of User Groups:
I'd like to help promote the user group events via available external social channels, and internal communications to IBM's Sales teams. Raise awareness of user groups inside of IBM as well as externally. Create shareable assets that user groups can use to promote their events. Facilitate IBM contributing valuable content that will be of interest to customers and help drive attendance.
Increase IBM's support of User Groups:
Not just from a funding perspective, although this is important, but also from a speaker perspective. Provide high-quality speakers and contribute valuable content to the user groups. Encourage IBM developer involvement in user groups, as well as product management. Include IBM Design teams in user group agendas so that customers and business partners can provide early feedback into product designs.
It's not going to be easy, but with these goals in mind, and the support of the community, I think we can make user groups in the enterprise social and digital experience space even more valuable than they already are.