Bluemix is a convergence of technologies (cloud services, mobility, and analytics) to enable developers to implement systems of engagement. It provides a platform to develop and deploy software as a service: Offering instantaneous updates, no longer facing release gaps and difficult upgrades. It provides mobile services to enable realtime interaction between participants and systems, foster social collaboration, crowd-sourcing, and collective productivity. Realtime data collection and analytics provide self-service metrics to gauge the effectiveness of the applications. Cloud integration enables connectivity to backend systems of record for transactional data allowing developers to turn systems of record into systems of engagement.
However, systems of engagement requires placing the user at the center of information technology strategy. Application developers must focus on user experience (IBM Design Thinking) to hone in the factors that engage and motivate users. In this engagement economy, where time and attention are becoming increasingly shortage (retention rate for mobile apps is in single digits), users are likely to gravitate to activities that are authentically autonomous with opportunities to master. Bluemix Gamification codifies the techniques and technologies for engagement economy. It provides elements and tools to help the application designers find the most appropriate intersection of business objectives and user desires to engage and motivate users. It provides API and widgets for developers to gamify the application according to the design. With the plethora of services provided by Bluemix, Gamification service helps developers tie them together to provide a long lasting systems of engagement.