Google Analytics’ GBS Tool (Techcrunch.com, 2012)
DeborahPate 27000526GT Visits (6721)
One of GBS's primary analytics tools for tracking its social business performance a product by Google. Google Analytics is geared towards capturing the ROI on social marketing, however, its social-focused reports use a unique approach which also allows the user to customize the goal of the report.
Like other social-media analytics services, Google will show the standard click-through and visit metrics, but it also provides information on how many visitors 'converted' in terms of the previously specified goal. Google Analytics also tracks where the visitor came from (e.g. Twitter or Facebook) and includes that information in its report. Below is the link to Techcrunch's article on Google Analytics.