“Better Leadership Through Social Media” (wsj.com, 2012)
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Executives are finding that the new tools provided by Facebook and Twitter are certainly useful, but also “…those opportunities may feel more daunting than dazzling to overloaded executives,” according to a recent report by Alexandra Samuel of the Wall Street Journal. (wsj.com, 2012)
This disclosure may sound surprising given the inherent benefits and opportunities of real-time communication with a broad (or targeted) audience. Gone are the days of float-time and information holdups. So…why the hesitation with embracing these new tools? According to this report, executives are reluctant to add another task to their already overflowing plates. The article provides some simple pointers to incorporate social media in a beneficial way.