Recap of Social Media Challenges
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For a business to maintain a succesful social network within their business, they must meet the following challenges:
1. Security: A business should take care not to leak sensitive information to the public online, or else it may risk danger to its business model and goals.
2. Measurability: A business must know if their social networking is profitable to the company or not.
3. Customer Relationship Management: A business must deal with dissatisifed customers quickly and efficiently, or else face possible negative publicity.
4. Commitment: A business must continually add content to their social networks and update information when necessary.