Ecommerce businesses are now more popular than ever as convenient shopping has become more ubiquitous in our lives thanks to mobile technology. Now that people can order products anywhere, that is indeed a boon for ecommerce. However, that doesn't mean ecommerce is an easy-button to profits since a good bit of work is still needed to make ecommerce work for your business.
A big part of that process is marketing and establishing your brand. To do so, there are 3 different strategies you can employ to effectively attract more customers and further your ecommerce business.
Email Marketing is the Key
Never mind how long it has been around because it's certainly far from being obsolete. Email marketing is still an effective way to market your business. Nothing being more personal and more targeted than one's inbox, as far as online is concerned, which is why it's by far the most effective when it comes to converting your audience into actual customers. It outperforms even social media giants Facebook and Twitter several times in generating sales since the inbox is away from the noise and all other distractions usually present in social media.
Not only does it market your products and services, but also increases brand awareness. It can also be shared, and you know that customers value your brand greatly when they spread your content to their friends through sharing your emails. On top of that, all of this are measurable, so you can look at your analytics as to how good your email marketing campaign is doing so far.
Despite all that, email marketing is cost effective, even more than paying for online ads. While the latter does have its place in a business' online marketing campaign, that comes later after you've gathered addresses for your mailing list and start sending newsletters and offers through it on a regular basis. If you see conversion happening, that's good. You can then add other channels to the mix before or just about it starts to plateau.
Do keep in mind that email marketing cannot be abused as there's just a thin line separating a newsletter from spam. Once you start violating anti-spam laws, your email marketing's effectiveness will suffer, so make sure each email is in a wide enough interval between each other to prevent the anti-spam filters from blocking your emails as much as possible. However, even with that precaution, it's still all up to the people who receive it if they'll accept your offers or invitations.
Make sure there's a link in your newsletter that users can click to unsubscribe from the mailing list. In the end, email marketing is in the category of what's called "permission marketing," which means it's all up to your audience whether they want to take part or not. It's meant to be different from the intrusive marketing channels of old.
The Benefits of Blogging
Blogging for your ecommerce business is all about creating depth. Having good products is fine, but having something else that brings value to your audience for free is a force multiplier that adds to your credibility as a brand. Having a blog in your ecommerce site does a whole lot to bring more power to your business online.
For instance, it can fuel your search engine optimization. Having your products visible on search engines isn't enough since it may be buried by other similar results from bigger sites. But with a blog that's filled with helpful, relevant, and unique content, it increases your site's chances to be visible through search engines, thus potentially bringing in more visitors.
Also, it solidifies your relationship with your current audience and customers. By sharing your expertise and telling stories relevant to the brand and your niche, you can show how much you care about that thing and help people with their questions and problems. It also gives you another place to engage with them, opening up yet another channel of communication between you and them.
Finally, a blog lets you stay focused on the site and the business. Writing blog entries makes you think about it and stay on top of things, especially since you'd be writing about the latest news and other happenings in your chosen niche or industry. You can update your customers about whatever is going on, and they can make you a hub for them to get news and other relevant information.
Social Media is a Great Marketing Tool
Even with what was said about email marketing being better than social media in terms of conversion, that doesn't mean marketing in social media is a waste of time. In fact, social media marketing is all about extending your reach, letting your brand be seen by many others who have the same interest or reside in the same niche as your business.
Aside from the big two, which are Facebook and Twitter, there are Instagram, Snapchat, and so on to market to. If you're into live streaming and video, you can check out Facebook Live or YouTube as options for pushing out audio-visual content. There are plenty of possibilities like posting unboxings, product tests, tips and tricks, podcasts, or similar type of video content for promoting the business.
Social media is always changing and adding new bits to it over time, so make sure you stay on top of developments and choose the ones you and your customers frequent most so you can update them whenever possible.
There is indeed more than one way, but they're most effective when done together. These are three of the most used ways for marketing and propagating an ecommerce business, and you can find similar implementations all over the Internet. Of course, how they're executed depends on what industry or niche your ecommerce business is in, but the basic principles are mostly as mentioned.