Over and beyond the statistics which WebSphere Commerce delivers, there is this deep business analytics and competitive edge to be gained from IBM Digital Analytics which can provide insights with intuitive reporting and also enable with comparative benchmarks and knowledge of how the best performers are achieving their successes. IBM Digital Analytics is mostly a cloud based SaaS offering for IBM customers. The Digital Analytics Benchmark delivers aggregated and anonymous competitive data like trends for products, abandonment rate, session conversion rate which includes mobile and social, visitor summary, visitor behavior, browser session percent, shopping cart session percent and purchasing session percent, transaction data.
WebSphere Commerce provides a framework and tools to simplify the process of setting up your site to use the IBM Digital Analytics and there is sufficient information on the Infocenter to do the integration.
Once eCommerce site is integrated, it is easy to connect to the secure Digital Analytics portal to view reports based on the data your store has sent for analysis. The reports from Management Center can be directly seen using links in the Catalogs, Marketing and Promotions tool.
Note that IBM Digital Analytics is the new name for Coremetrics. You will find a lot of references of Coremetrics on the WebSphere Commerce Infocenter in its current version.