5 Things to Know about social business
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Social business could improve your business by increasing collaboration between customers, partners, and employees. Increased communication and collaboration can drive product improvements, new product identification, and streamline business processes. Communication between groups is key to better understanding customer, partners, and yes your employees.
1. Social business is
Social business is a people centric approach to business connecting networks of customers, partners, and employees together. Essentially, a social business removes the barriers between these groups enabling increased communication and collaboration. For example, customers can share their knowledge and use information in new ways.
2. What is step 1 to becoming social business
Step 1 is thinking about your business differently, meaning social business is more than just technology. It is a strategic approach to shaping business culture, executive leadership, and corporate strategy, changing the way an organization works together and works with their customers and partners. This new approach can help your organization build deeper customer relationships, generate new ideas faster, improve expertise sharing, and enable a more connected, effective, and mobile workforce.
3. What are the underpinnings of a social business
Social business using social collaboration tools and techniques to remove traditional barriers and help people work together more effectively.
IBM SmartCloud for Social Business uses a Software as a Service (SaaS) cloud computing model to provide a portfolio of online services that easily enable the adoption social business practices. Cloud computing reduces the associated costs and complexity of transforming to a social business. Cloud computing is perfect for social business tools because it allows your organization to extend beyond the firewall and enable employees to collaborate with each other, customers and partners.
4. What can you do with IBM SmartCloud for Social Business
In today’s environment, people use a variety technology to communicate and interact that to fits their particular needs. IBM SmartCloud for Social Business has a diverse set of capabilities to fit these individual needs, it provides:
For more details on IBM SmartCloud for Social Business, see IBM
5. How is IBM SmartCloud for Social Business integrated into an organization
IBM provides a tool kit at no cost that enables you to develop your own applications and tune business processes integrating them with IBM SmartCloud for Social Business. This tool kit enables you to leverage the functionality IBM SmartCloud for Social Business provides. The tool kit includes its own Application Programming Interfaces (APIs) with a supporting API Explorer tool, detailed documentation, and sample applications.
IBM also provides services that can help you move to a cloud environment quickly. Check with your IBM representatives.
More information about getting started on becoming a social business and IBM SmartCloud for Social Business, view IBM Redbooks guide Prep