The Technical Advocate Program is celebrating a great 2017 and already working on making 2018 even more successful. This year, we are continuing our mission as a free option for clients looking to access deeper knowledge and experience with IBM’s technology engine, and we are constantly evaluating new ways for our advocates to support our clients.
In 2017, we used criteria such as PMR and APAR activity, revenue (S&S and MLC), and Diamond Account Status to evaluate our top 30+ customers and ensure that an appropriate level of advocate support was being provided. We will continue this evaluation for the next set of 20+ top customers.
For IBM advocates, we host quarterly meetings providing education, mentorship, and collaboration opportunities. In 2018, new advocates will be paired with experienced ones as they gain exposure to the customers’ experience and better understand their perspective and challenges.
Thanks to nominations from our Sales teams, we also recognized 26 of our advocates who made significant contributions to the customers they work with. It’s awesome to see how IBMers can work together as a team to support our customers and help drive their success.
The Technical Advocate Program enables IBM clients, sellers, and advocates to develop long-lasting work relationships, whether they are technical experts or emerging talents. As participants, customers can engage IBMers in new ways to focus on overall life cycles, facilitate the flow of information, and spark innovation. This presents a unique career development opportunity for technical professionals at IBM, as advocates have the chance to broaden and deepen their sensitivity, insight, and knowledge on client requirements as well as IBM’s products and services. Members of the Technical Advocate Program also learn how to leverage and collaborate with internal networks to build and enhance their thinking.