JeffHebert 060001UEQ2 Tags:  marketing ibm media video compression it ntap backup justin.tv storage emc technology social real-time cloud data 2,479 Views
JeffHebert 060001UEQ2 Tags:  ibm ntap real-time cloud storage marketing video compression backup data emc it technology media justin.tv social 2,720 Views
#1 The SiliconAngle / Wikibon Cube
You couldn’t miss it. You walk into the show floor and there they were, larger than life. The SiliconAngle / Wikibon Cube broadcasting live from VMworld2011. Guests that were on the cube included, Tom Georgens (NTAP), Pat Gelsinger (EMC), David Scott (HP), Rick Jackson (VMware) as well as many more. The Cube also had 12 Industry Spotlights. The most interesting spotlight had to do with Storage Optimization, especially for VMware.
Oh the times they are a changing. Now that you can deliver HD TV live over the internet, the Cube has broadcast from a number industry shows and user conferences. The great part about this, it is like the ability to watch a sporting event being covered by ESPN but for tech. The Cube brings all of the highlights of these events right into your computer screen. Now if you can’t make an event, no problem, you can catch all the most important messages from the Cube. The Cube is now the new mechanism for delivering content to users in the way they want to receive the content, TV. For more, check out www.siliconangle.tv
#2 Storage Optimization – Industry Spotlight
In the Storage Optimization industry spotlight, the first 15 minutes Dave Vellante and his co-host John Furrier tee up the concept. They discussed storage optimization, where it has come and were it is going, especially in VMware environments. We are hearing more and more about storage efficiency technologies. During the next 15 minutes Dave and I discussed the 5 essential storage efficiency technologies including:
We also discussed the fact that the IBM Real-time Compression technology is not only the most efficient and effective compression technology in the industry; we also learned that IBM really acquired not just a real-time “compression” technology but a platform that can do a number of things in real time. In fact, the 5 IBM storage efficiency technologies all operate in real time which is the most effective for customers.
We have been hearing a great deal about storage optimization in a VMware environment due to the fact that virtualizing servers was successful for the server side of the house but it didn’t do all it set out to do, it didn’t fix the overall IT budget.
Virtualizing servers only pushed the financial problem to the storage side of the house. Users have told us that when they virtualize their servers, storage grows as much as 4x. By leveraging the right storage optimization technologies together, users can get their budgets back under control and also deliver the promise that server virtualization set out to do.
#3 More Free Time for “Real-life”
While on the Cube as a panelist with my good friend Marc Farley (HPsisyphus, formally @3ParFarley) Dave asked us what was the most interesting thing we saw on the show floor while walking around. I didn’t hesitate in my response. There were two in my mind. First, it couldn’t be any more obvious at how fast data is growing. Over 50% of the 19,000 people there had cameras taking pictures and taking video. That data is going to be stored somewhere. Additionally, they had these cameras for a reason. Either we have more bloggers and tweeters than we know about, more marketing people are going to these events or more people are using social media to inform and educate others. The way in which users want to receive data is always changing and evolving, and at least at VMworld 2011 we were delivering content in a number of ways especially photos and video. All that data will end up in the “cloud” somewhere.
The second thing I noticed was the amount of free time VMware has given back to the IT user. I heard, on more than one occasion, end users talking about family, vacations and travel instead of the usual banter about how challenging their jobs are and the issues they have with their vendors which is the normal think I hear at these shows. This was not an anomaly. I am chalking it up to the fact that VMware makes people’s lives easier.
#4 Proximal Data
These “most interesting things” are not in any particular order. I say this because I believe that Proximal Data is THE most interesting thing I saw at the show. Now Proximal Data just came out of “stealth” in early August. They didn’t have a booth at VMworld but they did have a “whisper suite”. So, I have to confess, since I used to be an analyst, sometimes people will ask me to come take a look at their technology and their message to see if it is in line with what is going on in the industry so I got to hear the pitch.
Proximal Data’s message is right on. It hits a very important and growing topic with VMware these days, the I/O bottle neck on virtual servers, and they solve this problem in a very unique and intelligent way.
First, the problem. One of the issues facing VMware today is the number of virtual machines that can be hosted by one physical machine. The more users can get on one system, the more efficient they can be. The problem is, today systems are running into I/O workload bottlenecks that are causing a limitation in the number of virtual machines one system can run.
One way to solve this problem is add more memory to the host but that could be very very expensive. You can add more HBA’s or NIC cards but that can be expensive and also difficult to manage. You can add more flash cache to your storage to improve the I/O bottleneck but doing that only solves ½ the problem, you still need to solve the challenge on the host side, again with memory or host adaptors.
The solution: Proximal Data. With some advanced I/O management software capabilities combined with PCI flash cards on the host, for a very reasonable price per host. The software combined with the card is 100% transparent to both the virtual servers and to the storage, which to me is one of the most important features of the implementation. Transparency is the key to any new technology. IT has a ton of challenges and has done a great deal of work to get their environment to where it is today. To implement a technology that causes all of that work to be undone is very painful. Remember, the hardest thing to change in IT is process, not technology. It’s important to preserve the process. That is what Proximal Data does. Proximal Data can increase the I/O capability of a VMware server with just a 5 minute installation of the PCI card and their software. This technology can double and even triple the number of virtual machines on any physical server and that is a tremendous ROI. A new win for efficiency.
There are a number of folks entering this market these days; however Proximal does it transparently with no agents making it the most user friendly implementation. While these guys won’t have product until 2012, when it hits the market, I am sure it will be very successful.
#5 Convergence to the Cloud
Are we seeing the coming of the “God Box”? A number of vendors are talking more and more as well as investing in public / private cloud. There are more systems popping up that have servers, networks, high availability and storage all in one floor tile. These systems are designed to integrate, scale, manage VM’s simply, increase productivity and ease the management of all possible application deployments in any business. Additionally these boxes help you to connect to the cloud to ease the cost burden. Is the pendulum swinging back to the “open systems” main frame? Only time will tell.
One more for fun. The first meeting I had at VMworld was with a potential OEM prospect of the IBM Real-time Compression IP. I have always said that this technology could revolutionize the data storage business much like VxVM did for Veritas many years ago. Creating a standard way to do compression across a number of system can help users with implementation as well as ease the storage cost burden. I hope this moves forward and I hope more folks step up who want to OEM the technology.
JeffHebert 060001UEQ2 Tags:  storage backup compression replication marketing it technology 29 emc ibm august social justin.tv data ntap no deduplication comme business cloud diaster real-time 2011 virtualization media video on recovery with 2,849 Views
Systems combining block and file storage maximize benefits of server virtualization.
The data center of the future looks an awful lot like data centers of the past in one important respect: storage demands. While the trend toward server virtualization and consolidation is transforming the way data centers are being designed, built and managed, rampant data growth continues to be a limiting factor.
In its annual “Digital Universe” study, EMC projects a nearly 45-fold annual data growth by 2020. Data growth was cited as the No. 1 data center hardware infrastructure challenge in a recent Gartner survey of representatives from 1,004 large enterprises in eight countries.
“While all the top data center hardware infrastructure challenges impact cost to some degree, data growth is particularly associated with increased costs relative to hardware, software, associated maintenance, administration and services,” said April Adams, research director at Gartner. “Given that cost containment remains a key focus for most organizations, positioning technologies to show that they are tightly linked to cost containment, in addition to their other benefits, is a promising approach.”
In order to drive down costs and reduce operational complexity, organizations virtualizing their data centers and beginning the journey to the cloud require a storage infrastructure that is both simple and efficient. Unified storage delivers on both counts.
Unified storage is the combination of block- and file-based storage in the same system with common management. These multiprotocol systems can be attached to servers via IP and/or Fibre Channel.
The Road to Unification
Unified storage is an evolving technology, but not a new technology. A variety of vendors have taken stabs at providing block- and file-oriented storage in a single box since the late 1990s. Some of the earliest attempts involved simply putting two machines together in a single enclosure and then creating a GUI to handle management of both.
Next came NAS gateways, which used a NAS box as an entry to SAN storage. In this setup, a NAS box provides file-based access to applications via a LAN port, and then stores the data on a block-oriented storage array that can be accessed across the SAN. While this approach accommodates both block and file protocols, it has some disadvantages. One of the major problems is that data must be transferred twice — once across the NAS Ethernet connection and again across the Fibre Channel or IP SAN — which adds to I/O latency. Another issue is that the management of NAS gateways continues to be separate from the management of SAN arrays.
More recent unified storage platforms leverage virtualization technology to offer a much deeper integration of file- and block-based storage. A file system performs I/O to disk blocks using a common virtualized disk-volume engine. Virtualization allows administrators to create a seamless pool of unified storage and enables transparent data movement for tiered storage.
While NetApp introduced unified storage to the market several years ago, it is now available from most storage vendors. Many of these solutions include features such as data replication, incremental snapshots and remote mirroring that contribute to robust business continuity capabilities.
Aligning Storage with Virtualization
IT organizations face growing pressure to transform the data center to meet increasing demands for wider access to information, transactions and services. To a great degree, this means creating a technology infrastructure composed of virtualized computing and networking. By breaking the relationship between applications and the IT systems on which they run, virtualization frees system administrators from providing specific hardware with static configurations.
However, many organizations have found that the benefits of virtualization are offset by increased storage complexity and expense. For example, the creation of hundreds or even thousands of virtual server image files often leads to massive storage waste. Because each of these images is typically many gigabytes in size, the total storage required in virtual environments can be 30 percent more than in an equivalent physical environment. As a result, virtual machine sprawl increases operational overhead and compromises storage utilization efficiency and overall business agility.
Unified storage improves utilization by allowing organizations to consolidate and virtualize storage across storage protocols, environments and mixed storage platforms. Combinations of block storage (Fibre Channel or iSCSI) and file storage (NAS systems with CIFS or NFS) can be managed via a common set of features such as snapshots, thin provisioning, tiered provisioning, replication, synchronous mirroring and data migration — all from a single user interface. This shift toward a shared infrastructure enables organizations to achieve storage utilization rates of 85 percent or more, compared to the sub-50-percent rates in standalone storage silos.
“IT managers are looking for storage solutions that not only deliver immediate value, but also enable flexibility and growth over time, so that storage can adapt to changes in an organization's applications, user needs or business demands,” said Mark Peters, senior analyst at Enterprise Strategy Group. “Storage solutions that are both virtualized and unified are ideal to address the needs for both storage flexibility and data growth.”
JeffHebert 060001UEQ2 Tags:  ibm dedupe reliable storage available data hp scalable disk emc 2,336 Views
IBM System Storage TS7610 ProtecTIER Deduplication Appliance Express
The TS7610 is a powerful new addition to the IBM ProtecTIER solution set, which brings the benefits of the reliability and performance of disk-based data protection to mid-sized businesses who need to ensure their backups are successfully completed in a timely manner. The TS7610 brings the added benefit of inline data deduplication which can squeeze up to 25TB or more into a single terabyte of storage. The TS7610 also reduces costs (such as reducing downtime and time spent managing and supporting systems) up to 45% over standard non-deduplicated virtual tape library systems.
JeffHebert 060001UEQ2 Tags:  storage hp nas real time compression san ibm netapp emc 2,449 Views
Shopzilla has been a customer of the IBM Real-time Compression technology for over 2 years. Here they describe the benefits of the technology.Shopzilla-IBM Real Time Compression is Transparent
JeffHebert 060001UEQ2 Tags:  mid hitachi range enterprise storage hp ibm cluster emc performance cloud 2,868 Views
Technology giant IBM on Tuesday said it has emerged as the top player in the Indian external disk storage systems for the year 2010.
According to IT research firm IDC, IBM India has maintained its 2010 leadership with a 26.2 per cent market share (in revenue terms) and over four per cent points lead over its nearest competitor.
“While the overall external disk storage market in India declined to 1.5 per cent in calender year 2010, according to IDC, IBM has been able to grow its hold in the country given the constant innovation and focus on bringing in storage efficiency,” Sandeep Dutta, Storage, Systems and Technology Group, IBM India/ South Asia told PTI.
Also, in Q4 2010, IBM maintained leadership with a 29 per cent market share and a seven per cent point lead over its nearest competitor in revenue terms.
During the year 2010, IBM launched products like IBM StorwizeV7000 and IBM System Storage DS8000, which helped it to strengthen its leadership position in the market.
During the year, IBM bagged orders from Kotak, Suzlon, Oswal mills, CEAT, L&T (ECC division), Indian Farmer and Fertilizer Cooperative Ltd, Solar Semiconductors and Ratnamani Metals. Read More>
JeffHebert 060001UEQ2 Tags:  storage performance ibm emc high compression effective hp efficient 2,500 Views
See how Language Weaver has utilized IBM Real-time Compression and are getting 3 to 1 compression and the solution was totally transparent to their infrastructure.
"There’s a battle going on between CEOs and their IT organizations. The CEO is saying “hey – I go home on the weekends, my kids are on Facebook storing pictures and videos for free, Gmail is always on, this new Web stuff is cheap and simple, I can get to these services from any device, Amazon is selling compute and storage for peanuts – why am I spending so much on IT?—Outsource the lot to the cloud!”
IT’s response? “Uh oh – we’re gonna get squeezed. We need to: Virtualize. Simplify. Do more with less. Cut the fat. Increase responsiveness.”
Technology companies, seeing the pickle their best customers are in, the threat to their business and a way to compete, are responding with VMware and Hyper-V integration, thin provisioning, automated tiering, compression, data deduplication; plenty of marketing too – “to the cloud.” And the last year or so has brought lots of high profile M&A, aimed directly at filling portfolio gaps for areas like unstructured data and simplifying IT (Data Domain, 3PAR, Compellent, Isilon, Storwize, Ocarina, etc). It kind of reminds me of the Three Stooges a little bit – “to the hunt” – lots of action but I can’t help wonder if the big IT vendors really know where they’re going with this over the long haul.
What I mean is that business is good right now. The market’s up; demand looks solid; everyone seems happy. But there’s a big change coming. We’ll look back five years from now and the gains being made in the data center will be ancient history. CEOs will be happy for a while that CIOs are reducing costs. They’ll keep taking down IT as a percentage of revenue. But CEOs are greedy and we all know they’ll want more; much more. It’s why smart people like Paul Maritz say that VMware needs to move beyond cost cutting into delivering deeper business integration and more substantial value. "
JeffHebert 060001UEQ2 Tags:  xiv storage high ssd performance ibm disk availability emc 3,631 Views
The IBM XIV® Storage System demonstrates how storage can simplify management and provisioning, yielding optimizing benefits especially for virtualized server environments. This means that growth in data does not mean growth in complexity. XIV has a virtualized, grid-based architecture that enables self-tuning and self-healing, as well as amazing management with simplicity and low total costs.
JeffHebert 060001UEQ2 Tags:  hp enterprise ibm efficient range emc effective mid storage performance 2,514 Views
"As the world becomes more interconnected, instrumented and intelligent, more and more information is created. This influx of information creates both challenges and opportunities. Companies must build smarter information infrastructures that can handle all of this information and manage it intelligently. IBM has invested billions of dollars developing smart storage solutions that embody a set of essential technologies: virtualization, thin provisioning, deduplication, compression and automated tiering that will enable you to manage the influx of information and unlock new business opportunities."
In many IT departments, increased user demand has led to haphazard storage growth, resulting in sprawling, heterogeneous storage environments. These environments make it difficult to achieve optimal utilization and to provision storage capacity for new users and applications. Storage virtualization can put an end to these problems. It enables companies to logically aggregate disk storage so capacity can be efficiently allocated across applications and users.