In August, the partnership between IBM and Salesforce began to give CRM users worldwide a taste of what's in store for the platform in the coming years. From cloud integration and on-premises data connections to custom Lightning components that introduce IBM's best-in-class weather data tracking and aggregation tools, it's clear that the sky's the limit for the combined services.
The new features the partnership has enabled are sure to further cement Salesforce as the most widely-used CRM platform in the world. They stand ready to capture an even bigger slice of an ever-expanding market. Although, for the companies that are using the platform, the rapid adoption of the technology has created somewhat of a conundrum. It's getting harder and harder to find employees that have the Salesforce skills they need. They're addressing that need in a number of different ways. Here are the most common ones.
Training to Meet The Demand
Far from being limited to specialists, a working knowledge of the Salesforce platform has become the 7th most sought-after office software skill for employers. As a result, a whole new ecosystem of online and in-person Salesforce education systems has developed to create a thriving pipeline of skilled workers. The demand has become so great that it's not uncommon to find training courses made available at public locations, like shopping centers and malls. Salesforce's own Trailhead training service has also expanded to allow for custom-branded corporate training systems.
Turning to Specialized Recruiters
In addition to training existing staff to build the needed skill sets, businesses are increasingly turning to specialized recruiting companies to find employees with the skills they need. This is often the preferred method used to fill some of the higher level positions in the field, like developers and administrators. Companies that specialize in Salesforce recruiting have expertise in the platform that will allow them to help select professionals that meet the needs of businesses exactly. The value of that expertise can be tremendous when dealing with a customizable and extensible platform like Salesforce.
Rather than trying to build an in-house Salesforce team, many businesses are instead opting to contract out the work to others. Instead, they train their existing employees in the usage of the system and leave the management to a third party. This is an especially attractive option for small businesses that can't justify the high salary and benefit costs associated with high-level salesforce professionals. Much like in other parts of the IT industry, many companies have found that an outsourcing plan is more cost-effective, and offers a shorter timetable for fully implementing the Salesforce platform.
A Trend That's Here to Stay
With Salesforce continuing its domination of the CRM market, it's plain to see that it isn't going away anytime soon. It's already a lucrative field for prospective employees that won't go unnoticed for very long. While more professionals train to fill the current and future needs of Salesforce-enabled businesses worldwide, it is likely that most will continue with a hybrid approach to acquire the talent they need. For now, at least, there's still plenty of skilled professionals to go around, for those businesses that know where to look.