Access to correct information is more than important when managing a business of any size. There are two key elements to consider when you want to have this access, so you must ask two questions. What information do you want to store and use to make business decisions? How is that information going to be stored and accessed?
To put this subject in a list of eight key points, begin with the second question. How is your information going to be store and accessed? In this era of electronic technology, your business should be gathering email messages, pictures and other images, documents – both on computer and on paper, spreadsheet/accounting information and so on.
Key Point #1: You may need to begin keeping records, even emails and online documents, for several years. You can make this process more efficient by putting the information contained in those records into a report or spreadsheet, which will allow you to delete the original messages. But, when you do, make sure you have dates, times, names and other important information related to the data.
Key Point #2: If you keep the bulk of your data on a computer, you should become familiar with the storage options. You’ll need a computer with more hard-drive space. You should begin to use convenient storage such as “jump drive,” “thumb drive” etc. In addition, you may want to learn as much as you can about storage of information in “the cloud.”
Key Point #3: If you’re going to have a relatively smooth operation, no matter the size of your business, you should begin to focus on managing the information you gather from each customer or client. It’s also important to give serious thought to how you’re going to access that data on a daily basis. Is your computer going to be at one location? Are you going to need access from a variety of locations, even when you’re “on the road?”
Key Point #4: Before diving into the way you’re going to use this information, decide how much of your information will not directly help you when you make business decisions. Some companies set up three categories: Essential customer information; Marginal customer information; Information not currently useful.
Key Point #5: Once you start keeping this information, for the purpose of making future marketing and advertising decisions, you will gradually move into the method most comfortable for you. If you work from only one location, the decision to keep your data there is made for you. But you may also want decide if you need to access this information from home at certain times.
Key Point #6: The last three points focus on how you’re going to use the data you keep. When you put together a data-storage plan, no matter how complex or how basic, you should set this objective for use of that information: Improve your level of service. This may seem very general, but what your ultimate goal should be is to meet customer needs to help you retain the valued clients you have now.
Key Point #7: You’ll be using your data to better complete orders for your service or product. This means you’ll be doing your best to know which customers focus on which brands, which customers purchase from specific categories on your “menu.” This allows you to make inventory and advertising decisions more accurately. Apply this specific information to such operations as how to best profit from owning and managing storage units San Diego
Key Point #8: Once you have this pattern established, you’ll be ready to start identifying trends, which allows you to be ready with services and products when customers ask for them. Determine if some customers started buying in another category or if they make their choices in a different way, compared to a few months earlier.