This was a panel session of design veterans, with experience that ranges from client services to product development. The internet is a never-ending data source. Through it, we are able to monitor visitor activity, study traffic patterns, and use these analytics to help guide users in the directions we want. Usability testing gives us behavioral information which can either affirm design decisions or inform necessary changes. Research and analytics go a long way in selling a creative direction to clients who are focused on engaging with their...
[More]
Tags:
session
the
gut:
from
sxsw
or
design
dangerous
differentiator?
X
