Rev Up Your Product Design, the "Concept Car" way - SXSW Session
southworth 100000HBX4 Visits (1510)
How can you encourage and facilitate innovation across your teams to come up with the best product? They suggest a great innovation principle called “Visiontyping,” which promotes powerful collaboration across the board and propels creativity that can deliver big ideas and breakthroughs. This panel discusses how applying a process of creative exploration - much like the "concept car" style of prototyping - can inspire and hone the vision of your product, allowing you to unleash the best of the best.
Vision types can be used for a product, function, or even a comp
Vision types will help teams understand what they need to be focused on and will lead to a prototype. It is best to start a vision type with a cross function team, outside the regular product cycle. This will help provide more focus and a greater route to success.
The creative cycle could be anywhere from 2 hours to 2 weeks. It can consist of a series of methodologies of interviews, presentations, drawings, discussions, competitive analysis, and final docu
The measurement of success should be defined by the team because they may not fit into the current measurements of success by the current organization or company.
To get executive support, define the problems you are trying to solve and come in with a solution. Promote the idea/concept, demonstrate value and create a buzz within the organization or company.
Successful companies that use vision types are Apple, Ebay..companies that have a sandbox.
Check out developerWorks Rational Focal Point resources for managing ideas, projects and portfolios.