Mobile devices are changing how we communicate today just as fundamentally as the web has for the past decade, and businesses of all types are rushing to embrace their potential. Thanks to the success of the iOS and Android app stores, "mobile" has become nearly synonymous with "native" in most peoples' minds, while the mobile web is usually dismissed as a poor cousin of the app. As mobile browsers improve, however, the user experience gap between native apps and mobile web apps will continue narrowing, and it will become increasingly important for mobile strategists to have a nuanced understanding of both.
Hybrid tools for native and mobile apps could be of value
- hybrid approach is best allow common api that all apps share
- rich text is a problem in ios on native apps for content distributors
- content centric should consider a hybrid app
- posting interface should be native
What are the technical limitations holding back mobile apps?- graphics
- more standards needed
- need conversion tools for native to web
Some believe that the web needs a single owner to establish solid standards to move forward more quickly.
- device capability is very important for the web
- need solid web standards
- Web developers need to get involved and let the implementers know what we want in terms of web standards
Options for your mobile strategy
- media queries to find out what device your running on
Examples of native/ web hybrid
- Apple web store
- Flipboard – hybrid app ++locally rendered HTML
Is the future hybrid?
- Speculating on what devices will be in the future is difficult. To early to tell.
- you can move much faster on the web than on mobile rather than using hybrid apps
- Browser technology will change every year
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