Designing for Context - SXSW Session
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Whether you design mobile apps, services or web experiences, you know that people have different needs and desires. Those issues are complicated further by a landscape of technology.
Context is the situation people are in when using products. These can be based on context, time, or the circumstances when the user is using the product. What should we be aware of when designing for Context?
Designing interactions for different lengths or instances of time.
People are doing other things while using your products. They are also turning your product off (or not using it) and then doing other things in the “real world” and then later they come back to it (in-progress tasks).
Right “now” is an important time in which it is the best time to survey someone in how they are using your product, and what they’re doing while using it.
Prioritizing one platform (such as developing a beautiful app on the iPad) and then making the other devices and website carry through the beautiful aspects of it.
How do we accommodate and embrace various locations? If you’re designing an app that is used when you’re outside, make sure it isn’t dark as it’s hard to see with sunlight.
Form & Technology
What about screen size, input methods, technical constraints? Intuit has their app SnapTax which allows you to take a photo of your W2 and it automatically populates the fields of your W2.
How you feel about a brand is going to affect how you feel about their products and services. What have we learned? If you’re going to extend your existing product, make sure you break out the pieces of the product you really want and what are most important (1:1 mapping). You have to do the research, design well, and understand your audience. Adopt a service design mentality to understand where people are intersecting on common needs.
Exposing the matrix
What do we know when we add and look at all the aspects? Well, just matrix those ideas out to find what works best. Use research that doesn’t take a lot of time or money.